Celebrating 25 Years of MatchCraft: A Journey of Innovation and Growth

Aug 2, 2023 | Knowledge Center, Newsroom

A Heartfelt Thank You from the MatchCraft Team

As we celebrate our 25th anniversary, the MatchCraft team wants to take a moment to express our deepest gratitude to our partners and the entire MatchCraft community. Without your support and trust, this milestone would not have been possible. You have been the backbone of our success, motivating us to push the boundaries of digital advertising and deliver exceptional solutions. Thank you for being an integral part of our journey.

A Walk Down Memory Lane

Over the past 25 years, MatchCraft has evolved from a humble beginning in 1998 to become a global leader in digital advertising. We have witnessed numerous milestones and changes that have shaped our identity, so let’s take a look at a snippets from our history.

Inception and Early Growth

The journey of MatchCraft began with a passion for innovation in 1998, and we quickly established ourselves as a pioneer in digital advertising technology upon our partnership with our clients Fingerhut and Overture in 2001.

Expanding our Horizons

Breaking barriers, we expanded into the local space in 2004 with CitySearch where we developed taxonomy, complex and scalable campaigns, and local marketing for SMB aggregators. In 2008 we started to expand  internationally.  We also started working on the next version of the MatchCraft platform which was put into production in 2011.

Welcoming Change 

By 2014, big changes were happening. Adapting to the ever-changing digital landscape, we continuously improved our platform, incorporating cutting-edge features and technologies to drive better results for our partners. These new features included big-name integrations like Facebook and Yelp.

Embracing the Future with Vendasta

Brendan King surrounded by staff at the Vendasta head office

(Source: MatchCraft)

MatchCraft’s vision extends beyond our 25-year celebration. In 2021, we joined forces with Vendasta, a leading platform for agencies and local businesses, to further enhance our capabilities and deliver even more value to our partners and their SMBs.

As part of Vendasta, we are excited about the possibilities that await. The combined expertise of both companies will enable us to create a comprehensive suite of advertising solutions, empowering campaign managers to thrive in this highly competitive market. Our commitment to innovation remains unchanging as we embark on this new chapter.

With Vendasta’s support, we are eager to explore new avenues, serve our partners more efficiently, and drive success through innovative technology. Together, we will continue building on our legacy, leaving an unforgettable mark on digital advertising.

Join Us in Celebrating 25 Years of MatchCraft Excellence

Our 25th anniversary is a testament to the dedication, collaboration, and support that have defined MatchCraft’s journey. As we commemorate this milestone, we extend our heartfelt gratitude to everyone who has been part of our growth story.

“MatchCraft’s longevity is a testimony to its integrity and adaptability through several economic and competitive cycles.  This achievement is a direct result of the resilience and dedication of the entire team – past and present.  We are eager to anticipate and define the future of local advertising with the combined Vendasta team.– Dorab Patel, MatchCraft Co-founder

The future is bright, and we invite you all to join us in embracing the possibilities that lie ahead. Here’s to many more years of empowering businesses, driving success, and making a difference in the world of digital advertising.

Thank you for being an essential part of MatchCraft’s history, and here’s to the next chapter of innovation and success!

Discover the power of MatchCraft’s 25 years of expertise and unlock new possibilities for your business today. Book a demo to learn more.