Automated Responsive Search Ads

Responsive Search Ads In 2019, Google announced the launch of Responsive Search Ads. This ad format enables advertisers to provision up to 43,680 different ad variations at once, by specifying up to 15 different headlines and 4 different ad descriptions. Responsive...

Merchant Center: Cross Campaign Summary

adVantage’s Merchant Center adVantage’s Merchant Center is a white-labeled dashboard that has been designed keeping the needs of resellers, agencies, and advertisers in mind. The Merchant Center makes it easier for resellers to track & report campaign results and...

What is a Custom Intent Audience?

When consumers are actively looking for a product or service, not only do they use search engines, but they also engage with content, like product specs and reviews, across the internet. Google’s Display Network provides campaign managers the ability to leverage these...

What are Structured Snippets and When Should I Use Them?

What are Structured Snippets? Structured Snippets are extensions that can be added to your advertisers’ search ads on both Google & Bing. They can be used to highlight specific characteristics of the advertisers’ products and services that differentiate them from...

When to Use Device Level Bid Adjustments

adVantage provides a bevy of campaign settings that help resellers and agencies set up ad campaigns that enable their advertisers’ ads to be shown to the right audiences, in the right place, at the right time, and on the right device. What are Device Bid Adjustments?...