There are several tips, tricks, do’s and don’ts to follow in order to have a successful inbound marketing campaign. This detailed list will help you get the most out of your campaign, regardless of whether you’re using Google AdWords, Facebook Ads, Bing Ads, Google Analytics, conversion tracking or — hopefully — some combination of all of the above.
Always make sure to design a proper plan with a good ROI (return on investment). One of the best ways to do that is to create SEO-rich content that passes muster with the Google Panda, Penguin and Phantom updates (be sure to do due diligence on what these recent updates entail, as they’re usually extensive). Make sure that this content is uploaded to your website at least three times a week. When this content is combined with an investment in Google AdWords, your client’s website traffic — and, subsequently, conversions — will increase exponentially within a period of 2-3 months.
Master the art of the CTA (call to action) and the landing page. Whenever your client takes out an ad on any social media platform (such as Twitter, Instagram or Facebook Ads), make sure that the status update has a CTA — for example, “for a limited time, save 25% on our services! Click here!” — and that the link enclosed in the CTA goes to a landing page that’s specifically designed to cultivate leads from that CTA. This will go a long way in generating several warm leads for your client’s company which, of course, is another way to get a good ROI from an inbound marketing strategy.
3. Finally, but certainly no less importantly, tracking and analysis is an ongoing process. Don’t forget to periodically review your strategy to make sure that it’s working for your client — there’s nothing wrong with adjusting your plan as you go along, especially if you can specifically target the source(s) of your greatest profits and losses. For example, if you find that your social media strategy is working best in terms of ROI but that Google Adwords has netted nothing but a loss, you can — after discussing details with and obtaining approval from your client — retool your plan so that a bigger portion of the budget goes to your social media strategy.
Work with MatchCraft on building your inbound marketing through search, display, remarketing, shopping and social