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Micro, small, and medium enterprises (MSMEs) are considered to be the backbone of the economic fabric of several countries, especially those in the African continent. In fact, MSMEs make up 90% of the businesses in Africa, and in some countries like Ghana, they...
Digital marketing is a key revenue-driving activity for all SMEs. However, to craft and implement effective digital marketing strategies and policies, business owners and digital marketing experts must first be aware of the latest digital marketing trends. The...
The pandemic triggered several changes in consumer behavior and, consequently, the marketing and sales strategies employed by brands. Gone are the days when you could expect the average consumer to reserve the majority of their shopping for the weekends. The pandemic...
Mother's Day is just around the corner and this year the National Retail Federation expects Mother’s Day spending to increase by around 4 billion. In fact, “Gifts for Mom” seems to be the most searched phrase in the US this month. As per the latest stats released...
I admit it. I like chick flicks. They are predictable and run the full range of emotions from making me laugh to cry. There is an unexpected courtship leading to commitment and always ends with a ‘happily ever after’. As sappy as it sounds, that is how I’d...
As 2021 comes to a close, retail trends are on the climb compared to 2020’s holiday season. Maximizing this year’s positive trends will help you get the most out of your advertising. Read more to learn which industries, search terms, and markets are booming this...
How MatchCraft thrives & attracts top-talent in a virtual workplace Nicole Webb, VP People + Culture November 2021 In 2020 we shared our framework for a virtual-centric workplace and culture. Now, one year later, we’re sharing what we’ve learned and how...
Are you and your advertisers ready for the challenges that this holiday season will bring? Understanding this season’s trends and obstacles will help you get a head start on making your marketing strategy effective. Read what eMarketer’s Insider Intelligence Report...
Now that you know what consumer trends are driving holiday sales, preparing your campaigns for the busy weeks ahead is probably on your to-do list. Check out what eMarketer’s Insider Intelligence Report has to say about what challenges to expect and how to strategize...