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Industry Updates

PPC Trends for Q2 2023

PPC Trends for Q2 2023

Welcome to the latest installment of MatchCraft’s quarterly PPC trends! This time, we will be looking at the trends we anticipate going into Q3 2023. Our findings come from analyzing the performance of US English campaigns overseen by MatchCraft. If you’re ready to...

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Mother’s Day Search Trends 2023

Mother’s Day Search Trends 2023

Mother's Day 2023 is poised to be a historic one, with consumers planning to spend a staggering $35.7 billion on gifts and celebrations. As a campaign manager looking for ways to capitalize on this opportunity, understanding consumer behavior and preferences becomes...

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PPC Trends for Q1 2023

PPC Trends for Q1 2023

Welcome to the latest edition of MatchCraft's quarterly PPC trends analysis for Q1 2023! As the digital marketing landscape continues to evolve, we aim to help you make informed decisions for your PPC campaigns by providing valuable insights drawn from our proprietary...

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