24 years ago, the name MatchCraft was born out of the Craft to Match consumers and SMEs. That mission is the same today. However, the consumer’s path to purchase has changed drastically. Search used to be synonymous with shopping. It used to start with a search engine...
The holiday season can be a stressful time of year for businesses. It's the time of year to make sales numbers. Marketers have plenty of motivation to start their campaigns running early. This year, holiday retail sales are estimated to increase by 3.3% to USD 1.262...
We always see this question: What is the future of PPC? Where is the industry headed? With constant updates on Google, new platforms becoming the latest thing to put ads on, and ever-changing consumer behavior-- it can only be natural to feel uncertain if we are...
Micro, small, and medium enterprises (MSMEs) are considered to be the backbone of the economic fabric of several countries, especially those in the African continent. In fact, MSMEs make up 90% of the businesses in Africa, and in some countries like Ghana, they...
Digital marketing is a key revenue-driving activity for all SMEs. However, to craft and implement effective digital marketing strategies and policies, business owners and digital marketing experts must first be aware of the latest digital marketing trends. The...
The pandemic triggered several changes in consumer behavior and, consequently, the marketing and sales strategies employed by brands. Gone are the days when you could expect the average consumer to reserve the majority of their shopping for the weekends. The pandemic...
Mother's Day is just around the corner and this year the National Retail Federation expects Mother’s Day spending to increase by around 4 billion. In fact, “Gifts for Mom” seems to be the most searched phrase in the US this month. As per the latest stats released...
I admit it. I like chick flicks. They are predictable and run the full range of emotions from making me laugh to cry. There is an unexpected courtship leading to commitment and always ends with a ‘happily ever after’. As sappy as it sounds, that is how I’d...
As 2021 comes to a close, retail trends are on the climb compared to 2020’s holiday season. Maximizing this year’s positive trends will help you get the most out of your advertising. Read more to learn which industries, search terms, and markets are booming this...
