Mother's Day 2023 is poised to be a historic one, with consumers planning to spend a staggering $35.7 billion on gifts and celebrations. As a campaign manager looking for ways to capitalize on this opportunity, understanding consumer behavior and preferences becomes...
As a digital marketing professional, you've likely spent hours doing the heavy lifting of going through data for your advertisers' PPC campaigns. By the end, climbing this mountain of ad impressions and bid adjustments can feel like you've spent the afternoon trekking...
Welcome to the latest edition of MatchCraft's quarterly PPC trends analysis for Q1 2023! As the digital marketing landscape continues to evolve, we aim to help you make informed decisions for your PPC campaigns by providing valuable insights drawn from our proprietary...
As a Bing Ads user, you may have come across the recent updates regarding the automatic opt-in to Microsoft Audience Network (MSAN). At MatchCraft, we understand that change can be daunting. Our goal is to transform these challenges into opportunities for growth and...
The current economic climate in Europe has presented many challenges for businesses, with inflation rates rising and the impact of the Russia-Ukraine war and other political and commercial issues affecting households and companies alike. With a possible recession on...
Search Engine Journal reports that Google prioritizes websites that engage in high-level search engine marketing (SEM)—with the world's largest search engine's two most important signals being link-building efforts and high-quality content. You heard it from the...
Of course, you know that paid search marketing is a worthy investment. From more targeted ads to increased visibility and traffic, the benefits of paid search campaigns are there, and they're hard to overlook. But how can you effectively scale your paid search...
Machine learning is a type of artificial intelligence (AI) that allows systems to learn from data and improve their performance without being explicitly programmed. It is a method of data analysis that automates the analytical model building process. Machine learning...
With 2022 behind us, we took the opportunity to compile fourth quarter trends for CPC and CTR across key verticals. Below are the results of our analysis based on the category usage of US English campaigns managed by AdVantage. PPC Trends worth-noting Travel...
