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Industry Updates

Mother’s Day Search Trends 2023

Mother’s Day Search Trends 2023

Mother's Day 2023 is poised to be a historic one, with consumers planning to spend a staggering $35.7 billion on gifts and celebrations. As a campaign manager looking for ways to capitalize on this opportunity, understanding consumer behavior and preferences becomes...

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PPC Trends for Q1 2023

PPC Trends for Q1 2023

Welcome to the latest edition of MatchCraft's quarterly PPC trends analysis for Q1 2023! As the digital marketing landscape continues to evolve, we aim to help you make informed decisions for your PPC campaigns by providing valuable insights drawn from our proprietary...

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5 Digital Advertising Trends in Europe 2023

5 Digital Advertising Trends in Europe 2023

The current economic climate in Europe has presented many challenges for businesses, with inflation rates rising and the impact of the Russia-Ukraine war and other political and commercial issues affecting households and companies alike. With a possible recession on...

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