MatchCraft Acquired by Vendasta
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Micro, small, and medium enterprises (MSMEs) are considered to be the backbone of the economic fabric of several countries, especially those in the African continent. In fact, MSMEs make up 90% of the businesses in Africa, and in some countries like Ghana, they...
Digital marketing is a key revenue-driving activity for all SMEs. However, to craft and implement effective digital marketing strategies and policies, business owners and digital marketing experts must first be aware of the latest digital marketing trends. The...
The pandemic triggered several changes in consumer behavior and, consequently, the marketing and sales strategies employed by brands. Gone are the days when you could expect the average consumer to reserve the majority of their shopping for the weekends. The pandemic...