The 2023 graduation season is poised to be one for the record books, with consumers planning to spend over $5.8 billion on gifts and decorations. As a campaign manager looking for ways to capture a piece of the pie, understanding consumer behavior and preferences is...
When advertisers use geo-targeting and ad customization, they can deliver tailored messages to different consumers based on the information gathered about them. The better your client understands what their target customers want and need, the more likely they can...
Mother's Day 2023 is poised to be a historic one, with consumers planning to spend a staggering $35.7 billion on gifts and celebrations. As a campaign manager looking for ways to capitalize on this opportunity, understanding consumer behavior and preferences becomes...
Google Connect is a new and innovative way for the MatchCraft platform to manage Google Ads campaigns. With this new product, you can access the most awaited features that were previously not supported via the platform or API. This includes the ability to create...
Are you an agency or reseller looking for the ultimate campaign to reach customers across Google networks? Performance Max campaigns are now available on MatchCraft, a leading platform for digital marketing solutions. With MatchCraft, you can take advantage of...
As a Bing Ads user, you may have come across the recent updates regarding the automatic opt-in to Microsoft Audience Network (MSAN). At MatchCraft, we understand that change can be daunting. Our goal is to transform these challenges into opportunities for growth and...
The current economic climate in Europe has presented many challenges for businesses, with inflation rates rising and the impact of the Russia-Ukraine war and other political and commercial issues affecting households and companies alike. With a possible recession on...
At MatchCraft, we are committed to creating a workplace that values diversity and equity, and we are excited to share our efforts with you. To celebrate Women's Month, we are launching a video series called "Embracing Equity," where we explore different perspectives...
YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. With over 2 billion monthly active users, YouTube offers a massive opportunity for businesses to promote their products and services to a broad and diverse...
