The Benefits of Google Connect

Dec 14, 2023 | Blog, Knowledge Center

The Benefits of Connect

As we wave goodbye to 2023, MatchCraft is thrilled to recap the array of new Connect solutions that have emerged throughout the year. From the introduction of Google Connect to Bing Ads mirroring, there’s a lot we’ve achieved in the last 12 months, and we are excited to show you! Let’s take a look at the benefits of Connect:


Introducing Google Connect

We’ve heard you and have been busy working to make the MatchCraft platform even better for users. Our Google Connect solution is designed to break the constraints that previously limited the MatchCraft platform. Unlike before, where our platform supported only what was available through the Google Ads API, Google Connect opens the door to a plethora of features and benefits, including:


Expanded Google Ads UI Access

Connect accounts can now utilize the Google Ads user interface (UI) to access targeting and detailed settings not supported via the MatchCraft UI or application programming interface (API). This includes features like image extensions and even auto-applied recommendations.


Exploration of Beta Features

Google Connect empowers accounts to explore and leverage Google Ads Beta features that are not currently supported in the Google Ads API, offering a sneak peek into these new and cutting-edge advertising capabilities.


Use of External Tools

Connect accounts gain the flexibility to use non-MatchCraft tools for editing, such as Google Ads Editors, adding an extra layer of versatility to campaign management.


Support for Google Video Campaigns

While currently a reporting-only segment type due to Google limitations, Connect accounts can access and report on Google Video campaigns, providing valuable insights in real-time—which can make all the difference for a YouTube campaign.


Streamlined Account Linking

The migration process is simplified with the ability to link individual Google Ads accounts to the MatchCraft platform, eliminating the need for a data migration process through programs like Wasabi.


Enhanced Segment Support

Google Connect introduces support for creating and linking Google Performance Max segments and Google Display segments, offering a comprehensive approach to campaign strategies.


Bing Search Segment Mirroring

Create Bing Search segments that mirror Google Search segments, streamlining the process and ensuring a consistent approach across both platforms.


Image Extensions in Google Search Segments

Enjoy the benefits of Image Extensions in Google Search segments, enhancing the visual appeal of your ads and increasing your chances of conversion.


Account-level Negative Keyphrases

Connect accounts can leverage account-level negative keyphrases in Google Ads, providing enhanced control over campaign targeting.


Future Benefits Coming to Connect Accounts


Multichannel Integration

Connect accounts are poised to benefit from the ability to mix Google Ads with other channels, like Facebook and Yelp, fostering a more holistic approach to your advertising strategies.


This is all in addition to what our platform offers today:

  • Taxonomies for search advertising
  • Sales-oriented estimator
  • Flexible budget-cycle support with reporting in retail amounts
  • Google Analytics integration with easy setup and automated uploads of Google Analytics conversions to Google Ads
  • Notifications (diagnostics and disapprovals)
  • User role management
  • Localized merchant reporting

Check out our latest industry trends and insights:


Enhance Your Advertising Strategies with the All New Connect

MatchCraft’s Connect account is not just a tool; it’s a gateway to new possibilities in digital advertising. Embrace the future of ads, leverage the benefits, and propel your campaigns to new heights with MatchCraft Connect. 

Are you ready to make the switch? Contact your client engagement manager to get started.