Performance Max Best Practices by MatchCraft

Apr 26, 2023 | Blog, Product News

Are you an agency or reseller looking for the ultimate campaign to reach customers across Google networks? Performance Max campaigns are now available on MatchCraft, a leading platform for digital marketing solutions. With MatchCraft, you can take advantage of Performance Max campaigns and other cutting-edge features to boost your online advertising efforts. 

Performance Max campaigns are a type of Google Ads campaign that allow advertisers to reach customers across multiple Google networks, such as YouTube, Display, Search, Discover, Gmail, and Maps. With machine learning, Google selects ad placements and dynamically generates/optimizes ads based on the provided assets. In this article, we will discuss how to set up Performance Max segments and the best practices for using them with Google Search segments.

Benefits of Performance Max Campaigns

The benefits of using Performance Max campaigns include:

  • Greater Reach: Performance Max campaigns expand your available audience by including new channels beyond traditional search, like YouTube, Display, Discover, Gmail, and Maps.
  • Simplified Campaign Management: A single Performance Max campaign reaches multiple channels, allowing for less setup than would be required for creating separate Google Video and Display campaigns, for example.

Performance Max Best Practices with MatchCraft

To get the most out of your Performance Max campaigns, follow these best practices:

  1. Implement Performance Max best practices: Optimize images, reduce server response time, minify code, use browser caching, and use a content delivery network (CDN) to improve your website’s performance.
  2. Use both Performance Max and Google Search segments: For optimal results, use both types of segments together. You can combine both types in the same order or set them up in separate orders.
  3. Create asset groups: Each Performance Max segment can contain one or more asset groups. It’s recommended to include an “Audience Signal” for optimal ad targeting.
  4. Monitor and analyze reporting: Reporting for Performance Max campaigns is only available at the segment-level. Monitor and analyze reporting in the Merchant Center to see how your campaigns are performing.

Performance Max Now Available on MatchCraft

Performance Max campaigns are a powerful way to reach customers across multiple Google networks. By following these best practices, you can optimize your campaigns for maximum performance and results. So why wait? Start implementing these tips today and take your advertising to the next level with Performance Max campaigns. And don’t forget to check out MatchCraft to see how we can help you achieve your digital marketing goals. To learn more, book a demo with one of our experts today.