For more than two decades, MatchCraft has offered best-in-class marketing solutions that enable companies to successfully sell and manage search, display, social campaigns for their advertisers. MatchCraft’s sophisticated technology and team of digital marketing...
Product News
MatchCraft Launches ‘Powered by’
Consumers are becoming increasingly digital focused, and so too are B2B buyers and both are signaling a demand for self-serve in ways they never have before. Spurred on by pandemic-related lock-downs as well as the increasingly digital native workforce, the need for...
Scalable Solutions with AdVantage Social
AdVantage Social helps you grow your business! As technology and media grow, we must grow with them. Staying current and utilizing the power of social networking is very important when advising SMBs on how to grow their businesses. MatchCraft's AdVantage Social...
AdVantage Social Feature Comparison
With more than 2.8 billion monthly active users, it is undeniable that paid ads on Facebook are a key component of local marketing for SMBs. Using MatchCraft’s social solutions, resellers and their advertisers benefit from the reach and connectivity of Facebook and...
Localization & Not Just Translation – How MatchCraft’s Taxonomy Is Built
MatchCraft’s AdVisorTM Taxonomy is a proprietary & localized keyword and ad copy library that supports more than 20 languages and dialects across 44 countries. It’s the key to creating campaigns that match the right search queries with the right merchants – and to...
The Power Of Yelp Meets The Power Of MatchCraft
MatchCraft’s promise to our reseller & agency clients, and their advertisers, has always been to provide the best that ad-tech has to offer. The highest-rated advertising platforms, battle-tested technology and excellent client service. "We are excited to add...
MatchCraft’s Enhanced Analytics
Google’s free analytics tool, Google Analytics, offers an in-depth view into the way people are engaging with a website. It also provides details about online sales and conversions via Goals. Using this Google Analytics data, MatchCraft can provide both conversion...
Benefits of MatchCraft’s Merchant Center
adVantage’s Merchant Center has been designed keeping the needs of resellers and agencies in mind. The Merchant Center is an easy-to-use, interactive dashboard that gives you unmatched visibility and control over your advertisers’ campaigns. To learn more about our...
Campaign Cloning in adVantage
MatchCraft’s adVantage platform has been designed to make campaign setup & management intuitive, time & cost-effective and thus, scalable. Within adVantage there are many efficiency tools and features available to both our reseller and agency clients’ sales...