Google’s free analytics tool, Google Analytics, offers an in-depth view into the way people are engaging with a website. It also provides details about online sales and conversions via Goals. Using this Google Analytics data, MatchCraft can provide both conversion...
adVantage’s Merchant Center has been designed keeping the needs of resellers and agencies in mind. The Merchant Center is an easy-to-use, interactive dashboard that gives you unmatched visibility and control over your advertisers’ campaigns. To learn more about our...
MatchCraft’s adVantage platform has been designed to make campaign setup & management intuitive, time & cost-effective and thus, scalable. Within adVantage there are many efficiency tools and features available to both our reseller and agency clients’ sales...
Customers today want products and services to be available at the touch of a button. Adding call-in information in ads is a great way to fulfill that need. However, just drawing in customer calls is not enough; to fully understand and subsequently, maximize the...
Another few weeks and we will be in the new year. But before 2020 is officially over, we want to take a quick look at the year that was. This year our incredible team, powered through all the hurdles that came across as a result of the pandemic and, was able to offer...
2020 has been unexpected in many ways but the one thing that has remained unchanged is MatchCraft’s drive to constantly introduce new tools and features to better help our reseller and agency clients serve their local merchants. One of the latest feature additions...
MatchCraft’s focus has always been on making digital advertising intuitive by providing best-in-class ad automation solutions within our proprietary adVantage platform. MatchCraft’s Automated Responsive Search Ads (RSA) are a great example of our ongoing commitment to...
Digital advertising is all about gauging campaign performance, measuring results based on relevant parameters, and optimizing ads for maximum ROI. Using Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our...
Like many individuals and organizations across the globe, MatchCraft has been faced with unprecedented challenges in 2020. The teams at MatchCraft came together in unique ways to provide our reseller and agency partners with solutions that would prove beneficial to...