Unlocking New Possibilities: Google Display for Connect Accounts

Oct 18, 2023 | Blog, Knowledge Center

At MatchCraft, we’re continually evolving to empower our valued users with the latest tools and capabilities. We’re excited to introduce an exciting update to our platform—the inclusion of Google Display for Connect Accounts. This enhancement opens up a world of possibilities for campaign managers and advertisers alike. Let’s take a look under the hood.

Creating and Linking Google Display Segments

With Google Display now available for Connect Accounts, campaign managers have more control and flexibility than ever before. You can seamlessly create new Google Display segments directly within the MatchCraft platform or effortlessly link existing display campaigns to it. This streamlined process ensures that you can harness the power of Google Display without any extra hassle.

Google Display campaigns are known for their ability to reach a vast audience across millions of websites, apps, and videos. With the integration of Google Display into the MatchCraft platform, you can better tap into this enormous potential to expand your clients’ reach, engage with your target audience, and drive conversions.

Sharing Budgets Across Segments

One of the standout features of this update is the ability to share budgets between Search and Display segments, including Remarketing. This integration allows you to optimize your budget allocation across different segments, ensuring that your advertising efforts are as efficient as possible. Whether you’re focusing on Search or Display, you can now allocate your budget where it matters most to drive results.

Converting Standard Display Accounts (Coming Soon)

We’re continuously working to enhance your experience. While the ability to create and link Google Display segments is already here, we’re also actively developing the capability to convert standard display accounts. This feature will soon be available in the platform, further enhancing your ability to manage and optimize your advertising campaigns—so stay tuned!

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Advanced Targeting and Expanded Reach

Google Display offers a range of advanced targeting options that enable you to reach the right audience with precision. With features like audience targeting, topic targeting, and placement targeting, you can tailor your campaigns to specific demographics, interests, and online behaviors. This level of granularity ensures that your ads are delivered to the most relevant and engaged users, driving higher conversion rates and ROI.

Additionally, Google Display’s vast network of websites and apps means that your ads have the potential to appear on platforms your audience always frequents. That means your ads can show up on popular news websites, niche blogs, or trending mobile apps. Google Display’s robust features help you connect with your target audience across the web.

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The Power of Unified Campaign Management

With Google Display, MatchCraft continues to strengthen its commitment to providing a comprehensive, user-friendly advertising solution. Campaign managers can now enjoy the benefits of unified campaign management, combining the capabilities of Google Display with the features and tools already available to them in the MatchCraft platform.

This synergy translates into enhanced campaign performance, simplified workflows, and a consolidated view of your advertising efforts. Whether you’re managing Search, Display, or both, MatchCraft empowers you to take control of your campaigns, optimize your strategies, and achieve outstanding results.

Stay One Step Ahead with MatchCraft

Our commitment to innovation doesn’t stop at Google Display. We’re continually working on enhancements and new features to ensure that you have everything you need to succeed. Stay tuned for more updates, and let’s continue to unlock new possibilities together.

Want to see what makes the MatchCraft platform stand out from the rest? Schedule your FREE DEMO with one of our experts today!