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PPC Trends for Q2 2023

PPC Trends for Q2 2023

Welcome to the latest installment of MatchCraft’s quarterly PPC trends! This time, we will be looking at the trends we anticipate going into Q3 2023. Our findings come from analyzing the performance of US English campaigns overseen by MatchCraft. If you’re ready to...

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Here’s Why You Need PPC Campaign Management Services

Here’s Why You Need PPC Campaign Management Services

PPC (pay-per-click) ads have revolutionized the age of digital marketing, providing you with a dynamic, top-of-the-line tool to deliver tangible results for your clients. But if you think of your paid ad campaign as just a "set it and forget it" type of deal, you'll...

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2023 Graduation Search Trends

2023 Graduation Search Trends

The 2023 graduation season is poised to be one for the record books, with consumers planning to spend over $5.8 billion on gifts and decorations. As a campaign manager looking for ways to capture a piece of the pie, understanding consumer behavior and preferences is...

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The Power of Targeting: Maximizing Local Reach

The Power of Targeting: Maximizing Local Reach

When advertisers use geo-targeting and ad customization, they can deliver tailored messages to different consumers based on the information gathered about them. The better your client understands what their target customers want and need, the more likely they can...

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Mother’s Day Search Trends 2023

Mother’s Day Search Trends 2023

Mother's Day 2023 is poised to be a historic one, with consumers planning to spend a staggering $35.7 billion on gifts and celebrations. As a campaign manager looking for ways to capitalize on this opportunity, understanding consumer behavior and preferences becomes...

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