Digital advertising can help boost your company’s performance, provided you take the time and effort to stay in touch with the latest trends. 2022 was a year of uncertainties for global economies due to inflation and lower consumer purchases. However, there are some...
When it comes to business sales, pricing strategies play a key role in helping agencies win more clients. So how do you choose the best strategy to win the deal? Read on to learn more. What Is Pricing Strategy, and Why Is it Important? Pricing strategy refers to the...
The art of selling is a complex and sometimes uphill battle. What many do not realize is that the selling of products and services comes down to one thing: human psychology. You can double the time and effort in prospecting, but without a full understanding of who...
24 years ago, the name MatchCraft was born out of the Craft to Match consumers and SMEs. That mission is the same today. However, the consumer’s path to purchase has changed drastically. Search used to be synonymous with shopping. It used to start with a search engine...
The holiday season can be a stressful time of year for businesses. It's the time of year to make sales numbers. Marketers have plenty of motivation to start their campaigns running early. This year, holiday retail sales are estimated to increase by 3.3% to USD 1.262...
We always see this question: What is the future of PPC? Where is the industry headed? With constant updates on Google, new platforms becoming the latest thing to put ads on, and ever-changing consumer behavior-- it can only be natural to feel uncertain if we are...
Meet the MatchCraft team on location during the event! In a discussion led by CEO Sandy Lohr, we’ll uncover the trends that impact local businesses and reseller organizations and answer questions like: where is the industry going, what is changing, and how can...
Meet the MatchCraft team on location during the event! Let's discuss what is the next big thing in running scalable and profitable campaigns on paid search, display, and social media. DMEXCO is Europe’s leading digital marketing & tech event for key players...
This month, we celebrate an important anniversary: we turn 24 years old. When we launched 24 years ago, we had an ambitious mission: to be a real-time exchange between buyers and sellers. Looking back, we are both humbled and delighted by how this mission has evolved....
