PPC (pay-per-click) ads have revolutionized the age of digital marketing, providing you with a dynamic, top-of-the-line tool to deliver tangible results for your clients.
But if you think of your paid ad campaign as just a “set it and forget it” type of deal, you’ll be in for a rude awakening. The complexities of PPC campaign management demand industry expertise, strategic thinking, and the dexterity to pivot at a moment’s notice.
Fortunately, PPC management services can solve most, if not all, of your pain points so you can focus on growing your client’s business—without all the extra heavy lifting.
The Global Takeover of PPC Ads
The world of advertising is going digital, and it’s going paid.
Yes, a roadside billboard or an ad in People magazine still does its job of reaching the masses. But with the Internet making finding a new product or service as easy as a Google search, more and more people are doing business online from the comfort of their own couch.
And marketers across the globe are taking note.
Advertisers have long embraced the dawn of the paid digital marketing space since the Internet first made waves in the 1990s. Flashback to 1994, and the very first banner ad broke waves with AT&T’s “You Will” campaign, marking a global awakening to what clickable paid ads can do.
From Google and Bing to social media, PPC ads are one of a digital marketer’s greatest assets, and it’s no surprise why 65% of customers click on them during their web browsing. They show up where you need them to, deliver fast results, allow you to target your ideal customers, and offer a boatload of data at the touch of your fingertips.
But despite their incredible capabilities and widespread adoption among most modern-day marketers, PPC campaigns aren’t always easy to maintain.
To truly drive success, they require much more than just designing the creative, blasting it across channels, and hoping for the best.
The Demands of PPC Campaign Management
Whether you are the digital marketer of a small company or an agency serving 100+ clients, there is no doubt you are after the same goal: growing a brand while getting the best return on investment at the same time.
Unfortunately, this doesn’t happen by just setting up your campaign and leaving it to fend for itself—no matter how much we’d like that to be the case.
The best PPC campaigns are continuously monitored and managed, a relentless balancing act that can leave even the most seasoned marketers dizzy.
From keyword research and ad creation to bidding management and performance tracking, there is a lot that goes into a successful PPC campaign, and it is an undertaking that many marketers simply don’t have enough time in the day for.
In fact, 72% of companies haven’t looked at their PPC campaigns in over a month. Between juggling SEO, email marketing, and other digital advertising tactics, keeping a consistent pulse on a paid search campaign can quickly fall by the wayside.
The consequence of neglect? Underperforming campaigns, a waste of budget, and a whole lot of headaches.
But, much to your advantage, there is a solution that beats unhappy campaigns and even unhappier clients: PPC management software.
PPC Management Software at a Glance
PPC management software does just what it sounds like it would—manages your PPC campaigns.
With a range of features designed to streamline your processes, this type of software leverages the advent of automation and the role of efficiency in addressing PPC management demands.
Of course, the human touch can never be replicated by a machine, and you’ll still have to put your brain to work to create and optimize your campaigns, but this time, with far less effort.
PPC management software can especially be useful in helping with the more nitty-gritty tasks, like automating:
- Bid optimization: Automated bid optimization allows marketers to automatically adjust bids based on performance data.
- Ad scheduling: Ad scheduling features enable precise control over when ads are displayed to reach the target audience effectively.
- Reporting: Robust, at-a-glance reporting capabilities provide valuable insights into real-time campaign performance, allowing marketers to make data-driven decisions.
Many PPC management software tools also have capabilities like uncovering and identifying your most valuable keywords, offering split testing and competition analysis, and even helping you select the best paid channels to pursue.
By investing in proper PPC management services, you’ll have the data, optimization insights, and +1 marketing mogul on your team to transform your campaign processes in ways previously unimaginable.
Benefits of Using PPC Management Services
Overcome time and resource constraints
We all know that time is money, and as a marketer, you’re constantly strapped for both.
With manual campaign management, you’ll likely find yourself frequently pinched for time, navigating a messy sea of data before you can even sit down to interpret results and share them with your client. Not to mention, you’ll also face the potential challenge of diverting valuable resources from other marketing initiatives to make ends meet in managing your campaigns.
Fortunately, the leading advantage of PPC management tools is undoubtedly the time savings it provides when you’re facing resource constraints.
Because of its automative and intuitive nature, PPC management services can free up a significant amount of hours spent overseeing your campaigns and allow you to redirect your attention to the bigger picture, like your overall strategy.
Enhance campaign performance
Like an ad needs its target audience, a paid search campaign needs granular data.
From beginning to end, a successful PPC campaign utilizes in-depth analytics and conversion insights to drive action, whether it’s for keyword research and ad testing or overall performance tracking.
With PPC management services, you can easily monitor key metrics, track campaign performance, and gain a comprehensive understanding of your audience’s behavior. Armed with this information and insight, you’ll be able to make more informed decisions, optimize your campaigns effectively, and uncover hidden opportunities for growth.
The outcome? Better campaign results, including improved click-through rates (CTR), conversions, and overall return on investment—the trifecta of digital marketing success.
Streamline your workflow and collaboration
Gone are the days of drowning in spreadsheets and coffee to stay awake while piecing together the perfect paid search or social campaign.
Your PPC management software will streamline your workflow and turbocharge your productivity, all by using a centralized platform for campaign creation, monitoring, and reporting.
That way, you won’t have to bounce from spreadsheet to spreadsheet or platform to platform to get the insights you need to create and maintain a winning campaign.
If you are part of a team where multiple people touch your clients’ accounts, PPC tools will also simplify the collaboration process by keeping everyone in the loop with ease. This improves productivity, minimizes errors from muddled, misplaced data, and fosters a cohesive team unit that makes workflow incredibly easier.
Reap greater cost savings and return on investment
It’s no secret that PPC marketing can quickly get expensive. But when done correctly, digital advertisers can see a whopping average return on investment of 200%.
And with PPC tools, getting that double return on your client’s investment is within much closer reach.
PPC management services are designed to make your campaign efforts more cost-effective by automatically adjusting bids based on what delivers the highest yield. Not only that, but their keyword, audience, and reporting capabilities also grant insight into what’s working and what’s not so that you aren’t wasting ad spend on fruitless efforts.
This increased efficiency, coupled with informed and improved campaign performance, translates into what your client most wants to see—more cost savings and the best return on their investment.
Do PPC Management With MatchCraft
Whether you’re new to the world of paid search or you’re a long-time industry veteran, MatchCraft’s PPC management services are the solution you’ve been missing to fuel greater campaign success.
Our best-in-class advertising platform and taxonomy have been crafted with your most pressing and time-consuming campaign management needs in mind. In just one place, you’ll save time and effort managing your paid search, social, and display accounts, all while driving a greater overall impact for your clients.
Interested in how our PPC management software can go to work for your campaigns? Schedule your assessment with us today.