PPC Trends for Q2 2023

Aug 9, 2023 | Blog, Industry Updates

Welcome to the latest installment of MatchCraft’s quarterly PPC trends! This time, we will be looking at the trends we anticipate going into Q3 2023.

Our findings come from analyzing the performance of US English campaigns overseen by MatchCraft. If you’re ready to dive in, here are the categories and industries that have showcased extraordinary expansion and the most promising growth this quarter:

Average PPC Cost Per Click by Industry


Things have really shot downward over the last quarter, with Green Technology’s CPC dropping from $7.81 to $3.45 (-44.17%). As it stands, it has been overtaken by a slim margin ($0.19) for the highest spot by Law, which sits at $3.64. In third place for the highest CPC is Construction & Repair at $3.23, following closely behind Green Tech. Food & Beverage sit at the lowest CPC at $0.64, followed closely behind Arts & Entertainment at $0.65.

It is fascinating to see that the highest CPC industries have lowered their costs significantly, while some of the least expensive slightly rose. Such is the case with Arts & Entertainment, which saw a 4-cent increase over the last quarter, and Travel had an 8-cent increase from $0.81 to $0.89.


Average Click-Through Rate by Industry


This time around, it is not as obvious who has the highest average click-through rate (CTR) as so many industries have increased their CTR score this quarter. Two of the most prominent industries are Dating & Personals at 12.54% (up 5.11%) and Arts & Entertainment at 11.54% (a slight decrease of 0.23%). Real Estate has continued to maintain its spot at third place with 10.61%. Religion & Spirituality has not seen any growth, remaining in last place with the same CTR as last quarter at 3.37%.

And there you have it, our deep-dive into the top PPC trends for Q3 2023, all powered by MatchCraft’s propriety data. Together we’ve dug into the highest and lowest-performing categories and industries, and hope you’ve been able to pick up some great insights to fine-tune your PPC strategies. Remember, in the ever-changing world of digital advertising, the name of the game is staying adaptable, so make sure to keep up with the latest from MatchCraft!

With MatchCraft on your side, you’re all set to navigate the world of PPC and steer your campaigns to new heights. Until next quarter, keep that innovation flowing, keep experimenting, and keep pushing your advertising skills. Here’s to even more successful campaigns in your future!


Download your copy of PPC Trends Q2 2023