PPC Trends for Q1 2023

Apr 13, 2023 | Industry Updates, Newsroom

Welcome to the latest edition of MatchCraft’s quarterly PPC trends analysis for Q1 2023! As the digital marketing landscape continues to evolve, we aim to help you make informed decisions for your PPC campaigns by providing valuable insights drawn from our proprietary data.

Below are the results of our analysis based on the category usage of US English campaigns managed by AdVantage. You will find the top-performing categories, highlighting the verticals that have demonstrated remarkable growth and potential.

Average PPC Cost Per Click by Industry

From $3.28, Green Technology’s CPC increased to $7.81 (138.11%). It remained as the highest CPC in this group by a large margin. It is followed by Dating and Personals at $4.81 and Law at $4.02. Arts and Entertainment had the lowest CPC at $0.61, followed by Travel at $0.81. Food and Beverage, the lowest CPC in Q4 2022, now sat at third lowest CPC.

Average Click-Through Rate by Industry

Arts and Entertainment climbed up as the highest average CTR of the quarter with 11.77%, while Travel sat undisputed at second place with 11.43%. Real Estate also remain as third highest CTR with 10.94%. Spirituality and religion had the lowest CTR with 3.37%.

And there you have it – our comprehensive analysis of the most prominent PPC trends for Q1 2023, backed by MatchCraft’s proprietary data. As we’ve explored the top-performing categories and verticals, we hope you’ve found these insights helpful in refining your PPC strategies and identifying new opportunities for growth. Remember, the key to success in the ever-changing digital marketing landscape is staying adaptable and informed.

With MatchCraft’s expertise by your side, you’ll be well-equipped to navigate the world of PPC and drive your campaigns to new heights. Until the next quarter, keep innovating, experimenting, and pushing the boundaries of your marketing prowess. Happy campaigning!