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Industry Updates

Workplace Culture Evolution

Workplace Culture Evolution

How MatchCraft thrives & attracts top-talent in a virtual workplace Nicole Webb, VP People + Culture November 2021   In 2020 we shared our framework for a virtual-centric workplace and culture.  Now, one year later, we’re sharing what we’ve learned and how...

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Part Two: Maximize Connections

Part Two: Maximize Connections

It's the first week of November, and the holiday season is about to be in full swing! Your advertisers will be competing with other businesses for the attention of consumers to provide products and services in time for family celebrations and friendly gatherings....

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Part Three: Build Content for Smaller Screens

Part Three: Build Content for Smaller Screens

Everyone catches themselves pulling their phone out of their pocket multiple times a day. Our mobile devices have become ingrained in our daily routines. Consumers have the power of the worldwide web at their fingertips. Making your advertisers accessible to consumers...

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Part One: Calling Customers to Action

Part One: Calling Customers to Action

In a world returning from quarantine and work-from-home routines, consumers are busier than ever. Time spent on social media and online shopping still offers convenient ways to find new products and services instantly. Google Ads curated a guide to enhance your ad...

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Yelp Economic Review Shows Promising Trends

Yelp Economic Review Shows Promising Trends

Living life in a pandemic-filled society has been our reality for a year and a half. Business owners have done their best to hang on through uncertainty, and it appears as though the end is in sight. As vaccine distribution continues to increase, the economic recovery...

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New Season. Familiar Behaviors.

New Season. Familiar Behaviors.

As summer rolls in throughout the Northern Hemisphere and parts of the globe are progressing towards re-opening, a bit of normalcy and optimism seems to be in the air. Related activities traditionally associated with this time of year are also following. And as a...

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Navigating the Next Phase in Europe

Navigating the Next Phase in Europe

Throughout Europe consumers have adopted digital shopping and buying as a result of lockdowns during the pandemic. But how will that behavior evolve as the opportunity to shop in-person presents itself? Our team has compiled extensive research and insights into...

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