Of course, you know that paid search marketing is a worthy investment. From more targeted ads to increased visibility and traffic, the benefits of paid search campaigns are there, and they're hard to overlook. But how can you effectively scale your paid search...
Machine learning is a type of artificial intelligence (AI) that allows systems to learn from data and improve their performance without being explicitly programmed. It is a method of data analysis that automates the analytical model building process. Machine learning...
With 2022 behind us, we took the opportunity to compile fourth quarter trends for CPC and CTR across key verticals. Below are the results of our analysis based on the category usage of US English campaigns managed by AdVantage. PPC Trends worth-noting Travel...
24 years ago, the name MatchCraft was born out of the Craft to Match consumers and SMEs. That mission is the same today. However, the consumer’s path to purchase has changed drastically. Search used to be synonymous with shopping. It used to start with a search engine...
The holiday season can be a stressful time of year for businesses. It's the time of year to make sales numbers. Marketers have plenty of motivation to start their campaigns running early. This year, holiday retail sales are estimated to increase by 3.3% to USD 1.262...
We always see this question: What is the future of PPC? Where is the industry headed? With constant updates on Google, new platforms becoming the latest thing to put ads on, and ever-changing consumer behavior--Â it can only be natural to feel uncertain if we are...
Micro, small, and medium enterprises (MSMEs) are considered to be the backbone of the economic fabric of several countries, especially those in the African continent. In fact, MSMEs make up 90% of the businesses in Africa, and in some countries like Ghana, they...
Digital marketing is a key revenue-driving activity for all SMEs. However, to craft and implement effective digital marketing strategies and policies, business owners and digital marketing experts must first be aware of the latest digital marketing trends. The...
The pandemic triggered several changes in consumer behavior and, consequently, the marketing and sales strategies employed by brands. Gone are the days when you could expect the average consumer to reserve the majority of their shopping for the weekends. The pandemic...