June 2015: Online Marketing Trends We’re Watching

Jun 17, 2015 | Industry Updates

New surveys and analysis pointing out trends in digital marketing and search advertising pop up every week.


Here are a few interesting data points that caught our eye lately:

According to a study by Thrive Analytics, SMBs are devouring content from digital marketing providers to get themselves up the learning curve. But it has to be good content – SMBs say that they look for downloadable product information and whitepapers on digital marketing vendor sites to decide whether those vendors belong on their shortlist. Other interesting points from the study: 37% of the SMBs surveyed said they lacked the skills necessary to do digital marketing, and 40% said they didn’t have enough time to do it.