MatchCraft on Worldwide Business with Kathy Ireland

Oct 3, 2017 | Industry Updates

Great news, team! We’re headed to Hollywood!

Well…that was a slight exaggeration. But we have hit a pretty cool milestone: MatchCraft had its first official TV appearance on Sunday, October 1, 2017, and it’s was just as exciting as it sounds!

MatchCraft CEO, Sandy Lohr was exclusively interviewed by Kathy Ireland on Worldwide Business with Kathy Ireland. The show was aired globally, on Fox Business Network and Bloomberg International.

While in conversation with Kathy Ireland, Sandy talked about the major hurdles faced by small businesses in learning how to smartly invest their marketing and advertising dollars.

She also talked about the complex nature of advertising itself (and how we can help), and the main issue so many resellers face: delivering verifiable ROI results to their advertisers.


Check out the TV segment here: