The Impact of COVID-19 on Local Businesses in Africa & the Middle East

Dec 8, 2020 | Industry Updates

In July & August, our friends at BigFive Digital conducted their “Legacy of Lockdowns” survey which spanned all four of BigFive’s operative regions – West Africa, East/Central Africa, South & Sub-Saharan Africa & Middle East/North Africa. The goal was to identify the impact of the COVID-19 pandemic on small businesses in those regions and the resulting changes in attitudes & behaviors.

Below are a few key statistics from the survey.


Covid africa-img



To can read the entire report here.

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