MatchCraft, a proprietary digital marketing platform for local businesses, announced the addition of Jeff Chew as General Manager of Europe, Middle East and Africa (EMEA).
Chew will be based in the company’s European headquarters in Leiden, The Netherlands, and will assume the responsibility of growing MatchCraft’s client base internationally. Chew is joining MatchCraft’s team effective immediately and assumes the responsibility of managing MatchCraft’s EMEA business development and operations.
An industry veteran with 25 years of business experience in the Technology, Ad-Tech and Advertising world, Chew will report to MatchCraft’s Chief Revenue Officer, Marc Zaks.
Having lived in Europe for a greater part of his adult life, Chew has extensive experience in helping businesses with a variety of digital marketing solutions. He was most recently a part of YP.com (Yellow Pages) where he was responsible for their paid search product line that serviced tens of thousands of businesses. Prior to YP.com, Chew launched Admedo, a Display Ad Demand Side Platform in the U.S., helped build the Criteo Publisher MarketPlace (publisher monetization platform) in London for the European and Latin American markets, and oversaw Yahoo!’s EMEA small and medium-sized business channel.