Mono Solutions & MatchCraft Driving Higher ROIs for Advertisers

Mar 23, 2016 | Product News

Copenhagen, Denmark & Santa Monica, California US: Mono Solutions and MatchCraft announce an integration that makes building, maintaining and monitoring SEM campaigns easier for SMB service providers.

Working in the white label reseller space for SMB digital service providers, Mono Solutions and MatchCraft have a common goal of generating scalable, and ROI driven digital marketing campaigns. Today, Mono and MatchCraft proudly announce an integration that allows their resellers to leverage the best of both platforms in a seamless fashion.


A match made in the cloud.

Mono’s core technology is a platform for the delivery of professional landing pages and websites including e-commerce enabled websites that are fully responsive and search engine friendly. MatchCraft’s AdVantage platform provides an industry leading, performance-driven solution for managing search, display, social and remarketing campaigns for local businesses on a global scale.

Leveraging their powerful platform APIs, Mono and MatchCraft have integrated their award-winning technology to offer a streamlined solution for making conversion data seamlessly available for automated campaign optimization. The conversions tracked include such website actions as: form submissions, driving direction and click to call mobile ads. The digital service providers no longer need to expend effort in setting up complicated Google analytics, or other conversion tracking on merchant websites.

This valuable conversion data is passed automatically from the Mono-powered website to the AdVantage platform. Further, MatchCraft’s advanced bidding algorithms create and adjust the campaigns to deliver exceptional ROI to the merchant, without any manual intervention. All of this data is then aggregated and displayed within the AdVantage platform in a user-friendly merchant center where clients can monitor the performance of each campaign being delivered through AdVantage.

Louise Lachmann, CEO at Mono Solutions notes on the integration, “This integration saves our reselling partners a lot of time and resources in providing their SMB clients with a best-in-class landing page or website and a SEM campaign that drives results. Results can be phone calls, form submissions, on-site purchases or any other number of client-defined on-site actions. And at the end of the day, these results are what matters most to SMBs. The magic of course lies in the power of the platforms and when acting in unison rather than as stand alone products, the results are significant.”

Further, MatchCraft’s CEO, Sandy Lohr states, “It’s essential to provide value beyond clicks for customers. The integration with responsive landing pages and websites provided by Mono, offers a seamless pathway for this process. We also look to enhance shopping solutions by offering the opportunity for a Mono e-commerce website for our clients to provide to the businesses they serve.”


About Mono Solutions – Mono Solutions, headquartered in Copenhagen, Denmark, provides a SaaS-based platform for the design, delivery and management of professional, responsive websites and e-commerce. We help our resellers to efficiently and cost-effectively deliver high quality online presence solutions to SMBs through our platform, along with our partner network of distinguished digital service providers of SEM, SEO, fulfillment, domains and emails, online booking, call tracking and other complementary services.


About MatchCraft – MatchCraft provides an award-winning marketing platform that enables digital marketing companies to successfully sell and manage search, display, and social campaigns for their advertisers. MatchCraft operates in more than 30 countries with technology that supports over 18 unique languages and dialects. Their full suite of platform features include conversion-based bidding algorithms, Google Analytics integrations, call tracking, reverse proxy technology, and AdVisor- the industry’s most comprehensive business taxonomy. Founded in 1998, MatchCraft has offices in Santa Monica, California; Leiden, Netherlands; Sao Paolo, Brazil; and Mumbai, India.