Our Top 5 Digital Marketing and Paid Search Articles of 2017

Jan 18, 2018 | Product News

Happy New Year, fellow geeks and digital marketing aficionados. The bubbly from the New Year has long gone flat, and we’re back at it. We have to be—we have big plans for 2018.

But as we kick off the new year, we can’t help but look back at the last 12 months. One way we do this is to see what topics you were most interested in.

And for the last year, it’s been a solid mix of paid search marketing hacks, MatchCraft know-how and best practices. As you aspire to do great things this year, set yourself up for success by taking in the knowledge to do more, be better and make smart decisions for your business.

Jumpstart your journey to the top by checking out the top five MatchCraft articles from the past year!

5. Meet the MatchCraft Taxonomy Team


Okay, we admit, we like profiling the different teams here at MatchCraft. Why? We want you to know that there are real people behind the brand! But the MatchCraft Taxonomy team profile has dominated the Web since it was posted last April.

That may be in part because taxonomy is so key to what sets our product apart from the competition. It’s a tedious process, led by globetrotters and cultural specialists, who research, analyze and create keywords & ad copies from scratch.

This gives our client base an instant advantage because they’re able to hit the ground running with ad copy that is truly appreciated, and understood, at local levels in cultures around the world. *Mic drop*.

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4. Facebook Ad Statistics: Insights from Our AdVantage Social Platform [Infographic]


Facebook continues to dominate our lives—and so much of our advertising budgets. This is a fun infographic we created to show you a 360-degree view of Facebook advertising, from ad placement to delivery.

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3. 6 Advanced Google Analytics Hacks You Need to Know


Google Analytics is one of the most popular analytics platforms available. But the challenge is that it can be overwhelming, and it is frequently updated. While you may be able to navigate the basics, finding your way through the deeper weeds of APIs, data visualizations and audience demographics, well, it can be a doozy.

In this tutorial-style article, we’ve compiled our favorite tips to help you get more use out of it, starting now. This is a must-read for anyone who is serious about taking their digital marketing game to the next level.

Read the article


2. Mobile Bid Adjustment Formula and Best Practices


Ah ha, this one is very telling. Many of you are looking to take a more fine-tuned approach to your mobile ads, which is great! This post is more like a guide, where we cover the basics of mobile bid adjustments, why they’re important (hint: it’s all about the optimization) and we walk you through a basic calculation.

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1. 10 Display Advertising Stats That Demonstrate Digital Ad Evolution


If you’re a digital marketer, you’re naturally curious, you’re likely a numbers person. You’ll probably like our round up of the top digital advertising stats that demonstrate just how far the industry has come. We also included our favorite best practices and nifty tricks for you to polish your strategy.

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Was there a favorite article from 2017 that didn’t make this roundup? Feel free to share it with us on Facebook or Twitter.