Social Advertising Trends for 2023

Jan 19, 2023 | Blog, Knowledge Center

When it comes to advertising, staying on top of the latest trends can greatly improve a business’s social media presence. Social media is constantly changing, making trends that are emerging important to capitalize on. We predict the following trends to take place and have made suggestions on just how you and your business can use them to your advantage in the coming months.

How ChatGPT and OpenAI Will Impact Social Media

ChatGPT, a generative artificial intelligence product created by OpenAI, has the potential to greatly impact the way we interact on social media. For example, the ability to generate human-like text can enable the creation of chatbots and virtual assistants that can help users navigate and interact with social media platforms. Additionally, ChatGPT can be used to improve the accuracy and efficiency of language-based moderation tools, helping to reduce the spread of hate speech, misinformation, and other harmful content. 

ChatGPT can also help create more personalized and engaging content, such as by generating personalized news feeds or social media posts. Because of this, businesses that take into account how they can use ChatGPT to assist with their social media presence can capitalize on a source of assistance that can help save time and money.

The Rise of LinkedIn Creators

LinkedIn has been around for some time and has gained popularity due to its reliability and connectivity, and it is now coming forward as a better, more trusted platform for businesses to use in their social media presence as well. While Twitter was the largest social media platform for some time, the changes made to it in 2022 have caused a lot of businesses to realize that using it to help their business might not be the best marketing strategy. 

When looking at different social media platforms to find one that will help your business the most, it’s important to find ones that have ideals and purposes that align with your business and own beliefs. LinkedIn has become that for a lot of businesses, as it’s a primary way for those in the emerging business world to get to know each other. LinkedIn has multiple advertising options to look into, and marketing agencies are eager to help businesses get the most out of the site.

Video Continues to Dominate

The rise in video marketing has been significant, and businesses have done well realizing and capitalizing on it. Though customers prefer something much more approachable from businesses, they are less interested in large-scale, expensive videos. Videos that feature the employees or the products are a good example of social media marketing done well. A good place for businesses to use unpolished videos is on Instagram, where Reels can be a quick look at what customers can expect when interacting with your business, but Youtube and TikTok are other places to consider for video marketing, both short-form and otherwise. 

When it comes to social media advertising, you want someone who knows how to use the different platforms to your advantage. That’s where the amazing team at MatchCraft can help. Curious about what we have to offer? Then reach out to us today and schedule a demo!