Multi-Tiered Support

Our sophisticated technology enables your team to fulfill campaigns at scale with as much or as little hands-on involvement as your team needs. To ensure your team is successful, matchcraft offers a range of service models to meet the unique needs of your organization.

Managed Services mean that the matchcraft expert team of client engagement managers will manage and optimize your advertisers’ campaigns on your behalf. We do all of the heavy lifting.

In our Self Serve or Saas model, we provide your team the training and tools necessary to manage your advertisers’ campaigns within the adVantage platform and you take it from there

And in the middle sits our Assisted Managed model that offers your team managed taxonomy services and enhanced client services.

Knowledge Center

Sales & Training

What is a Custom Intent Audience?

Custom Intent

When consumers are actively looking for a product or service, not only do they use search engines, but they also engage with content, like product specs and reviews, across the internet. Google’s Display Network provides campaign managers the ability to leverage these audiences for their advertisers’ businesses. Many different targeting options can be used to reach potential buyers on the Display network, including Custom Intent audiences.

Product News

Meet Our Client Engagement Team

Client Engagement team

MatchCraft’s proprietary & battle-tested platform, adVantage, has been helping our reseller and agency clients sell and manage digital campaigns for their local advertisers since 1998!

But our platform would not be half as effective if it were not for the people maximizing the potential offered by it. We are of course talking about our Client Engagement Team.

Industry Updates

Creating an Engaging Culture in a Virtual-Centric Workplace

Virtual Centric Workplace 2

For many organizations the shift from in-person to virtual offices has proven challenging. Our focus on employee engagement has been a key factor in our ability to successfully transition to a fully remote team overnight.