Multi-Tiered Support

Multi-Tiered Support

Our sophisticated technology enables your team to fulfill campaigns at scale with as much or as little hands-on involvement as your team needs. To ensure your team is successful, matchcraft offers a range of service models to meet the unique needs of your organization.

Managed Services mean that the matchcraft expert team of client engagement managers will manage and optimize your advertisers’ campaigns on your behalf. We do all of the heavy lifting.

In our Self Serve or Saas model, we provide your team the training and tools necessary to manage your advertisers’ campaigns within the adVantage platform and you take it from there

And in the middle sits our Assisted Managed model that offers your team managed taxonomy services and enhanced client services.

 

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Knowledge Center

Product News

Importance & Benefits of Google Analytics in adVantage

Negative Keyword Conflict

 

Digital advertising is all about gauging campaign performance, measuring results based on relevant parameters, and optimizing ads for maximum ROI. Using Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our reseller and agency clients.

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Industry Updates

What We Love About the Google Ads API

Google Ads API

Yesterday morning, Google announced that their long-anticipated Google Ads API was officially moving out of Beta into general availability. The engineers at MatchCraft have been using the Google Ads API since its beta availability in 2018 and have been quite pleased with several impactful improvements over the AdWords API. Working closely with the team at Google has afforded us the opportunity to provide feedback throughout the development process. Here’s a look at some of the highlights identified by engineers Kevin Nguyen and Vipin Sharma.

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