Remarketing Remarketing

adVantage Remarketing

adVantage Remarketing gives advertisers the opportunity to connect with their website visitors as they continue to travel around the internet. Remarketing display ads reach users who have already shown interest in the advertiser’s business, reminding them of the advertiser’s products and services, extending special offers, and increasing the likelihood of a conversion. matchcraft's “tagless”* remarketing solution simplifies the technological requirements for advertisers, making it easy for local business to use this highly effective advertising method.

Example of an electronic dashboard

Fully integrated into the adVantage platform, adVantage Remarketing allows advertiser to re-engage users across the internet

 

Example of an electronic dashboard

Campaign management dashboard provides valuable insights across Search, Social, Display, Remarketing and Shopping campaigns

Key Features

  • Uses Google Display Network (GDN) display inventory for significant audience reach (90% of internet users worldwide, 94% of internet users in the U.S.)
  • Automated “tagless”* solution eliminates the need for advertisers to add code to their websites, a hurdle for many local businesses
  • Customizable list duration allows campaign managers the flexibility to determine the timeframe for re-messaging to users
  • Automated bid and budget optimization to ensure maximum return and consistent pacing

*Tagless remarketing only available in select countries

Knowledge Center

Product News

Importance & Benefits of Google Analytics in adVantage

Negative Keyword Conflict

 

Digital advertising is all about gauging campaign performance, measuring results based on relevant parameters, and optimizing ads for maximum ROI. Using Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our reseller and agency clients.

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Industry Updates

What We Love About the Google Ads API

Google Ads API

Yesterday morning, Google announced that their long-anticipated Google Ads API was officially moving out of Beta into general availability. The engineers at MatchCraft have been using the Google Ads API since its beta availability in 2018 and have been quite pleased with several impactful improvements over the AdWords API. Working closely with the team at Google has afforded us the opportunity to provide feedback throughout the development process. Here’s a look at some of the highlights identified by engineers Kevin Nguyen and Vipin Sharma.

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