Remarketing

adVantage Remarketing

adVantage Remarketing gives advertisers the opportunity to connect with their website visitors as they continue to travel around the internet. Remarketing display ads reach users who have already shown interest in the advertiser’s business, reminding them of the advertiser’s products and services, extending special offers, and increasing the likelihood of a conversion. matchcraft's “tagless”* remarketing solution simplifies the technological requirements for advertisers, making it easy for local business to use this highly effective advertising method.

Fully integrated into the adVantage platform, adVantage Remarketing allows advertiser to re-engage users across the internet

Campaign management dashboard provides valuable insights across Search, Social, Display, Remarketing and Shopping campaigns

Key Features

Uses Google Display Network (GDN) display inventory for significant audience reach (90% of internet users worldwide, 94% of internet users in the U.S.)
Automated “tagless”* solution eliminates the need for advertisers to add code to their websites, a hurdle for many local businesses
Customizable list duration allows campaign managers the flexibility to determine the timeframe for re-messaging to users
Automated bid and budget optimization to ensure maximum return and consistent pacing

*Tagless remarketing only available in select countries

Automated Optimization

As with adVantage Search campaigns, Remarketing campaigns receive the full benefit of our robust, data-driven bid and budget optimization algorithms. Budgets are allocated to campaigns that deliver the highest return and bids are optimized in near real-time to ensure maximum conversion.

Efficient

adVantage Remarketing is fully integrated into same platform used for adVantage Search, Social and Remarketing campaigns. No need to learn another platform and your advertisers can see all of their reporting in one place.

Targeted

Users who see Remarketing ads have been to the advertiser’s website and are familiar with the business’s brand, products and services.

Effective

Because Remarketing targets the merchant’s website visitors, it offers some of the highest conversion rates and ROI of any of online advertising.

Learn more about adVantage Remarketing and how it can work for you! Schedule a demo now!

Knowledge Center

Sales & Training

What is a Custom Intent Audience?

Custom Intent

When consumers are actively looking for a product or service, not only do they use search engines, but they also engage with content, like product specs and reviews, across the internet. Google’s Display Network provides campaign managers the ability to leverage these audiences for their advertisers’ businesses. Many different targeting options can be used to reach potential buyers on the Display network, including Custom Intent audiences.

Product News

Meet Our Client Engagement Team

Client Engagement team

MatchCraft’s proprietary & battle-tested platform, adVantage, has been helping our reseller and agency clients sell and manage digital campaigns for their local advertisers since 1998!

But our platform would not be half as effective if it were not for the people maximizing the potential offered by it. We are of course talking about our Client Engagement Team.

Industry Updates

Creating an Engaging Culture in a Virtual-Centric Workplace

Virtual Centric Workplace 2

For many organizations the shift from in-person to virtual offices has proven challenging. Our focus on employee engagement has been a key factor in our ability to successfully transition to a fully remote team overnight.