Remarketing Remarketing

adVantage Remarketing

adVantage Remarketing gives advertisers the opportunity to connect with their website visitors as they continue to travel around the internet. Remarketing display ads reach users who have already shown interest in the advertiser’s business, reminding them of the advertiser’s products and services, extending special offers, and increasing the likelihood of a conversion. matchcraft's “tagless”* remarketing solution simplifies the technological requirements for advertisers, making it easy for local business to use this highly effective advertising method.

Example of an electronic dashboard

Fully integrated into the adVantage platform, adVantage Remarketing allows advertiser to re-engage users across the internet

 

Example of an electronic dashboard

Campaign management dashboard provides valuable insights across Search, Social, Display, Remarketing and Shopping campaigns

Key Features

  • Uses Google Display Network (GDN) display inventory for significant audience reach (90% of internet users worldwide, 94% of internet users in the U.S.)
  • Automated “tagless”* solution eliminates the need for advertisers to add code to their websites, a hurdle for many local businesses
  • Customizable list duration allows campaign managers the flexibility to determine the timeframe for re-messaging to users
  • Automated bid and budget optimization to ensure maximum return and consistent pacing

*Tagless remarketing only available in select countries

Knowledge Center

Sales & Training

What is a Custom Intent Audience?

Custom Intent

When consumers are actively looking for a product or service, not only do they use search engines, but they also engage with content, like product specs and reviews, across the internet. Google’s Display Network provides campaign managers the ability to leverage these audiences for their advertisers’ businesses. Many different targeting options can be used to reach potential buyers on the Display network, including Custom Intent audiences.

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Product News

Meet Our Client Engagement Team

Client Engagement team

MatchCraft’s proprietary & battle-tested platform, adVantage, has been helping our reseller and agency clients sell and manage digital campaigns for their local advertisers since 1998

But our platform would not be half as effective if it were not for the people maximizing the potential offered by it. We are of course talking about our Client Engagement Team. 

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Industry Updates

Creating an Engaging Culture in a Virtual-Centric Workplace

Virtual Centric Workplace 2

For many organizations the shift from in-person to virtual offices has proven challenging. Our focus on employee engagement has been a key factor in our ability to successfully transition to a fully remote team overnight. 

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