Social Social

adVantage Social

adVantage Social simplifies the Facebook and Instagram advertising experience by merging the platform into a single view for easy monitoring and reporting. adVantage Social provides built-in, data-driven automatic optimization for campaigns, ads, and ad sets that a merchant may be running on Facebook and Instagram.

  • Simplify campaign creation process to a few key settings.
  • Advanced features and tools that accelerate campaign creation workflow.
  • Manage aspects of monitoring, optimizing and reporting to save you time and money.
  • With adVantage Roar API Integration, features can be easily integrated with your existing platform.

 

Example of an electronic dashboard

Merchant Center reporting provides valuable information to your advertiser

 


matchcraft offers two varieties of social programs to more closely align with your business needs.

adVantage Social Connect

Social Leads

Social Connect campaigns utilizing the “Leads” objective can now notify advertisers via email when a new lead has been submitted. The notification links to a lead dashboard that provides a fast and easy way to view leads generated by the campaign!

What is it?
Social Connect allows you to link existing Facebook campaigns with the adVantage platform to utilize its optimization, reporting, and monitoring functionality. At the same time, you continue to have access to the full range of Facebook and Instagram advertising features.

Who is it for?
Social Connect is ideal if you have Facebook advertising experience and need a social advertising solution with maximum flexibility.

adVantage Social Express

What is it?
Social Express is ideal for resellers looking for a turnkey solution that offers social packages focused on common objectives and creative types.

Social Express is well suited for users who have limited experience or are new to Facebook as well as for experienced resellers offering budget-based service tiers.

By taking advantage of the automated functionality, users of Social Express reported a time savings of 64% for campaign creation, 87% for monitoring and optimization, and a 93% time savings for reporting.

 

Social vs Express Comparison 10.12.20

Knowledge Center

Product News

Benefits of MatchCraft's Merchant Center

Benefits of AdVantages Merchant Center.png

adVantage’s Merchant Center has been designed keeping the needs of resellers and agencies in mind. The Merchant Center is an easy-to-use, interactive dashboard that gives you unmatched visibility and control over your advertisers’ campaigns. To learn more about our white-labeled, merchant-facing, reporting tool download the whitepaper below. 

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Industry Updates

The Impact of COVID-19 on Local Businesses in Africa & the Middle East

Covid local impact us

In July & August, our friends at BigFive Digital conducted their “Legacy of Lockdowns" survey which spanned all four of BigFive's operative regions - West Africa, East/Central Africa, South & Sub-Saharan Africa & Middle East/North Africa. The goal was to identify the impact of the COVID-19 pandemic on small businesses in those regions and the resulting changes in attitudes & behaviors.

Below are a few key statistics from the survey. 

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