Social Social

adVantage Social

adVantage Social simplifies the Facebook and Instagram advertising experience by merging the platform into a single view for easy monitoring and reporting. adVantage Social provides built-in, data-driven automatic optimization for campaigns, ads, and ad sets that a merchant may be running on Facebook and Instagram.

  • Simplify campaign creation process to a few key settings.
  • Advanced features and tools that accelerate campaign creation workflow.
  • Manage aspects of monitoring, optimizing and reporting to save you time and money.
  • With adVantage Roar API Integration, features can be easily integrated with your existing platform.

 

Example of an electronic dashboard

Merchant Center reporting provides valuable information to your advertiser

 


matchcraft offers two varieties of social programs to more closely align with your business needs.

adVantage Social Connect

Social Leads

Social Connect campaigns utilizing the “Leads” objective can now notify advertisers via email when a new lead has been submitted. The notification links to a lead dashboard that provides a fast and easy way to view leads generated by the campaign!

What is it?
Social Connect allows you to link existing Facebook campaigns with the adVantage platform to utilize its optimization, reporting, and monitoring functionality. At the same time, you continue to have access to the full range of Facebook and Instagram advertising features.

Who is it for?
Social Connect is ideal if you have Facebook advertising experience and need a social advertising solution with maximum flexibility.

adVantage Social Express

What is it?
Social Express is ideal for resellers looking for a turnkey solution that offers social packages focused on common objectives and creative types.

Social Express is well suited for users who have limited experience or are new to Facebook as well as for experienced resellers offering budget-based service tiers.

By taking advantage of the automated functionality, users of Social Express reported a time savings of 64% for campaign creation, 87% for monitoring and optimization, and a 93% time savings for reporting.

 

Social vs Express Comparison 10.12.20

Knowledge Center

Product News

AdVantage + Google Smart Bidding

Smart Bidding Support KC Header

 

For more than two decades, MatchCraft has offered best-in-class marketing solutions that enable companies to successfully sell and manage search, display, social campaigns for their advertisers. MatchCraft’s sophisticated technology and team of digital marketing enthusiasts work relentlessly to power local advertising campaigns for merchants across the globe.

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Industry Updates

New Season. Familiar Behaviors.

New Season June 21

 

As summer rolls in throughout the Northern Hemisphere and parts of the globe are progressing towards re-opening, a bit of normalcy and optimism seems to be in the air. Related activities traditionally associated with this time of year are also following. And as a result, consumer digital behavior is also reflecting this activity. The convergence of the two are contributing to a few trends to be aware of…many of which feel like ‘old times’. 

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