Social Social

adVantage Social

adVantage Social simplifies the Facebook and Instagram advertising experience by merging the platform into a single view for easy monitoring and reporting. adVantage Social provides built-in, data-driven automatic optimization for campaigns, ads, and ad sets that a merchant may be running on Facebook and Instagram.

  • Simplify campaign creation process to a few key settings.
  • Advanced features and tools that accelerate campaign creation workflow.
  • Manage aspects of monitoring, optimizing and reporting to save you time and money.
  • With adVantage Roar API Integration, features can be easily integrated with your existing platform.

 

Example of an electronic dashboard

Merchant Center reporting provides valuable information to your advertiser

 


matchcraft offers two varieties of social programs to more closely align with your business needs.

adVantage Social Connect

Social Leads

Social Connect campaigns utilizing the “Leads” objective can now notify advertisers via email when a new lead has been submitted. The notification links to a lead dashboard that provides a fast and easy way to view leads generated by the campaign!

What is it?
Social Connect allows you to link existing Facebook campaigns with the adVantage platform to utilize its optimization, reporting, and monitoring functionality. At the same time, you continue to have access to the full range of Facebook and Instagram advertising features.

Who is it for?
Social Connect is ideal if you have Facebook advertising experience and need a social advertising solution with maximum flexibility.

adVantage Social Express

What is it?
Social Express is ideal for resellers looking for a turnkey solution that offers social packages focused on common objectives and creative types.

Social Express is well suited for users who have limited experience or are new to Facebook as well as for experienced resellers offering budget-based service tiers.

By taking advantage of the automated functionality, users of Social Express reported a time savings of 64% for campaign creation, 87% for monitoring and optimization, and a 93% time savings for reporting.

 

Social vs Express Comparison 10.12.20

Knowledge Center

Product News

Importance & Benefits of Google Analytics in adVantage

Negative Keyword Conflict

 

Digital advertising is all about gauging campaign performance, measuring results based on relevant parameters, and optimizing ads for maximum ROI. Using Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our reseller and agency clients.

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Industry Updates

What We Love About the Google Ads API

Google Ads API

Yesterday morning, Google announced that their long-anticipated Google Ads API was officially moving out of Beta into general availability. The engineers at MatchCraft have been using the Google Ads API since its beta availability in 2018 and have been quite pleased with several impactful improvements over the AdWords API. Working closely with the team at Google has afforded us the opportunity to provide feedback throughout the development process. Here’s a look at some of the highlights identified by engineers Kevin Nguyen and Vipin Sharma.

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