Search Solutions
At Scale

Today, the AdVantage platform powers tens of thousands of search engine marketing campaigns in more than 15 countries and 21 languages. Learn how MatchCraft can power your digital future .

A few of our top clients...

We succeed when our partners succeed

Watch our video to find out how MatchCraft
can power your digital future.


the industry’s leading marketing platform for Companies That SELL & manage search marketing campaigns for local businesses. Our sophisticated real-time bidding algorithms create campaigns that deliver exceptional ROI to local merchants around the world.
  • Automated campaign setup and provisioning get your customers’ ads into Google AdWords and Bing Ads quickly and easily

  • Budget management and hourly bidding ensure every campaign delivers maximum results with minimal human intervention.

  • Integrated call tracking, reverse proxy, and conversion tracking offer the insights you need to optimize campaign performance.


We’ve built our proprietary keyword library and ad copy database around the marketing needs of local businesses. advisor provides the essential building blocks for small business search campaigns in any industry, dramatically reducing setup time and account creation.
  • We hire, train, and use native language speakers to create these keywords and ad copies to create the most relevant, conversion focused results

  • Keyword and ad copy libraries are continuously refined and optimized based on extensive campaign performance data

  • Library includes over 2500 different verticals for local SMB’s in 15 languages, plus the ability to develop new libraries in almost any language or dialect

Scalable local marketing solutions. Discover how MatchCraft works.

About us

MatchCraft is more than a platform.

For more than 15 years the entire MatchCraft team has shared a common goal: deliver exceptional service to its clients and tremendous value to every single merchant it serves on the platform.

From engineering to account management to finance, every MatchCraft employee focuses on exceeding our partners’ expectations and delivering outstanding results to every small business advertiser.

A pioneer in the marketing and technology space, MatchCraft provides a best-in-class technology platform that enables companies to successfully sell and manage search campaigns for their clients. Unlike other marketing technology platforms, MatchCraft helps organizations efficiently manage even the smallest campaigns, enabling our clients to provide spectacular service to all of their customers.

Meet the Team

Sean W. Greene

Chief Executive Officer

Dorab Patel, PhD

Co-Founder & Chief Science Officer

Alex Dionysian

Chief Technology Officer

Brad Petersen

SVP of Business Development

Ced Simpson

Vice President of Business Development

Jill Hammond

Vice President of Marketing

Jim Clemens

Vice President of Operations

Joe Schultz

Vice President EMEA

Sean Greene

Chief Technology Officer

First job: Selling yellow pages ads to small businesses door-to-door

Every day I read: Major news sites and industry blogs

When I’m not working I’m: On a sailboat

When Sean joined MatchCraft as Chief Executive Officer in 2011, he was already a veteran in local marketing, both in print and online. He began his career in sales as a local advertising account executive at WHATCOMPANY, then became General Manager of, an online careers marketplace from Trader Publishing Company. Sean then spent nearly a decade at Dex One Corporation in business development, competitive strategy and product management, leading to stints as Senior Vice President of Corporate Strategy and Business Development and then Senior Vice President, Interactive. Sean holds a B.A. from Denison University.

Dorab Patel

PhD, Co-Founder & Chief Science Officer

First job: Coding a scheduling system

Every day I read: HackerNews

When I’m not working I’m: Reading about how I am or might be wrong

Chief Science Officer Dorab, one of MatchCraft’s co-founders, provided the fundamental direction, design and implementation of the MatchCraft platform’s technological architecture. Before MatchCraft, Dorab was a Vice President at international network integrator Twin Sun, where he developed new markets and provided technology direction for network solutions. He also led a Twin Sun group that designed and implemented a large-scale Internet-based entertainment network for set-top boxes. Dorab holds a doctorate in computer science from UCLA.

Alex Dionysian

Chief Technology Officer

First job: Painting my parents’ basement (I got $40)

Every day I read: Yahoo! Finance, plus I listen to Marketplace from American Public Media

When I’m not working I’m: Coaching my kids’ basketball teams

Alex joined MatchCraft in September 2008 as Vice President of Engineering. A 20-year veteran of the software industry, he’s responsible for MatchCraft’s technology, product design and client deployments. Before MatchCraft Alex was Senior Director of Software at LRN, Inc., where he led the development of technology used by the Fortune 1000 for continuing employee education on legal and ethical matters. Alex has also led product development teams in creating predictive models in the retail and insurance industries. He received his BS and MS in Computer Engineering from UCLA.

Brad Petersen

Senior Vice President of Business Development

First job: Washed dishes at a local restaurant

Every day I read: about 20 Google Alerts and Cricketinfo (the sport, not the bugs)

When I’m not working I’m: Spending time with my daughter

Brad Petersen has been a recognized innovator in the local digital advertising industry for nearly two decades. As MatchCraft's Senior Vice President of Global Business Development, Brad oversees both U.S. and international partnerships. Before joining MatchCraft in 2008, he focused on the emerging European local search industry, first as VP of Business Development at LocalLaunch and then as Senior Director of Digital Innovation at RH Donnelley. An experienced sales and business development strategist, Brad began his internet career in 1996 as a member of the startup management team of, where he built the company's direct sales force and national sales team, and then did the same at Trader Publishing Company for vertical online startups like,,, and others.

Ced Simpson

Vice President of Business Development

First job: Painting the trim in my high school science lab

Every day I read: To my kids at bedtime

When I’m not working I’m: Beating any and all challengers at ping pong

Ced joined Matchcraft in June 2008 as Vice President of Business Development. He’s been immersed in the local search industry since 2004 and has extensive experience bringing local search solutions to both media companies and their customers. Prior to joining Matchcraft, Ced was Director of Business Development at LocalLaunch, an RH Donnelley company, where he led LocalLaunch's channel acquisition strategy and operations, including all new reseller acquisition and development. Ced’s focus on Internet businesses started in 1997 and has included roles heading sales and marketing for an ecommerce software company and as Director of Product Management at Ced received his BS in Financial Management from Clemson University and his MBA from The George Washington University.

Jill Hammond

Vice President of Marketing

First job: Lifeguard

Every day I read: Tech blogs, ESPN, and lots and lots of emails

When I’m not working I’m: Rooting for the Red Sox

A longtime “intrapreneur” in the local marketing industry, Jill came to MatchCraft in 2014 to head marketing, training, product strategy and account management. She is overseeing the evolution of MatchCraft’s employee culture, corporate infrastructure, product offerings and market positioning during a period of rapid growth in both staff and sales. Before MatchCraft, Jill held several key roles at Dex One Corporation, including Vice President of Consumer and B2B Products, AVP of Dex Search Marketing, and head of competitive strategies and innovation. Prior to Dex One Jill founded and launched Jill has a BS in Political Science and Business Management from East Carolina University.

Jim Clemens

Vice President of Operations

First job: Department of Defense (no, I’m not a spy)

Every day I read: Digging in the dirt

When I’m not working I’m: Digging in the dirt

Organized and detail-driven, Jim has worn many hats at MatchCraft since joining the company in 2008. As Vice President of Operations he oversees client care and the campaign management team, ensuring that all clients’ campaigns are running smoothly and delivering superior results. Jim’s extensive product development and management background in the software industry spans several decades, including positions at Everest Solution Delivery, LRN and Genomica. A native of southern California, Jim holds a BA in Math and Computer Science from UCLA.

Joe Schultz

Vice President of Business Development EMEA

First job: Lifeguard

Every day I read:, a Swedish business newspaper

When I’m not working I’m: Spending time with my family (with an occasional visit to the pub)

As head of MatchCraft’s Leiden office since 2012, Joe leads the company’s growth and client relationships in Europe, the Middle East and Africa. He has extensive experience with both startups and mature businesses in the local marketing and financial services sectors, including roles at Apptus (Sweden) and MortgageKeeper (UK). Joe holds a Master of Science in Business Administration from the University of Lund in Sweden and speaks Swedish, Danish and German in addition to English.

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