Audience Targeting and Why It’s Important

When using online advertising to promote your advertisers’ products/services it is important to use their advertising budgets to target the correct audiences. Benefits of Audience Targeting Cost-effectiveness – Targeting the right audiences helps resellers/agencies...

Sitelink Suggestions in adVantage

What Are Sitelinks? Sitelinks are ad extensions that allow advertisers to include additional links to pages on their websites. These extensions can be added to the ads being provisioned on search networks such as Google & Bing. They appear below the main website...

Benefits of adVantage’s Merchant Center

Resellers and agencies have many options when it comes to carefully utilizing and maximizing their advertisers’ online spend. They can choose to advertise on Search and Display networks such as Google and Bing, go the social route using Facebook and Instagram, use any...

Support for our friends in Australia

The team at MatchCraft would like to express our concern for our clients and their families in addition to the MatchCraft families in Australia. In this time of crisis we offer assistance on behalf of the clients we have the privilege to serve every day. In reflecting...