2023 Graduation Search Trends

The 2023 graduation season is poised to be one for the record books, with consumers planning to spend over $5.8 billion on gifts and decorations. As a campaign manager looking for ways to capture a piece of the pie, understanding consumer behavior and preferences is...

The Power of Targeting: Maximizing Local Reach

When advertisers use geo-targeting and ad customization, they can deliver tailored messages to different consumers based on the information gathered about them. The better your client understands what their target customers want and need, the more likely they can...

See you at Siinda Live Florence, Italy 2022

  Meet the MatchCraft team on location during the event! In a  discussion led by CEO Sandy Lohr, we’ll uncover the trends that impact local businesses and reseller organizations and answer questions like: where is the industry going, what is changing, and how can...

Meet With Us at DMEXCO 2022!

  Meet the MatchCraft team on location during the event! Let’s discuss what is the next big thing in running scalable and profitable campaigns on paid search, display, and social media. DMEXCO is Europe’s leading digital marketing & tech event for key...