The digital advertising landscape is at a crossroads, shaped by recent revelations from the Department of Justice...
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PPC Management Costs Exposed: What Your Clients Need to Know
Pay-per-click (PPC) advertising is an effective way to help your clients improve sales, traffic, and ROI. However, one...
Secrets to PPC Management for Small Business You Need to Know
Did you know that pay-per-click advertising generates an average ROI of $2 for every $1 spent? It’s a whopping 200%...
Stop Wasting Your Ad Budget! The Secrets of PPC Bid Management Exposed
To err is human, but some mistakes can be costly, especially in pay-per-click (PPC) bid management. Since its...
The Step-by-Step Blueprint for Winning PPC Campaigns
Most agency owners gauge the effectiveness of digital advertising by the number of leads generated. While the...
How to Sell MatchCraft Connect to Your Clients
Selling your customers on MatchCraft Connect is more than just pitching a product—it's about helping you help your...
Mastering Multi-Channel Advertising with MatchCraft Connect
It would be a lie to say that digital advertising is easy—what with the Facebook blackout from March still painfully...
How to Make Sense of Ad Campaign Metrics
Every potential sale starts with a click; however, if we look beyond the click, there’s a goldmine of insights that...
MatchCraft’s News Roundup: Industry News and Platform Updates
Welcome to MatchCraft's News Roundup! In this blog, we're here to help you stay in the know about the latest...