As consumer spending habits shift — the Internet will account for 10 percent of all retail sales in the United States...
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The Latest Shopping Ad Campaign Trends in 2016
Online retail sales are expected to reach a huge $523 billion by 2020, up from $335 billion in 2015, according to...
A Short History of Paid Search
Imagine the world with no Google. In the early days of the Internet, the search giant hadn’t quite established its...
Best Practices for the Perfect Landing Page
Whether its purpose is lead generation or to serve click-through traffic, the design and composition of a landing page...
How Mobile is Revolutionizing the Digital Advertising Market
The numbers tell the story: Mobile has become the primary channel for consumer information. According to Internet...
How to Plan Your 2016 Content Marketing Strategy
Over three-quarters of businesses employ a content marketing strategy, but only 37 percent of that same group thinks...
MatchCraft at Street Fight Summit West 2016
MatchCraft CEO (Sandy Lohr) and Business Development Director (Geoff Michener) will be attending Street Fight West in...
Social Media Advertising Trends in 2016
With a study from Informate Mobile Intelligence indicating that Americans check their social media accounts an average...
The Digital Marketing Survival Guide
Digital marketing is something that every business needs to stay viable in a growing online and virtual world. Here is...