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Sales + Training

Breaking Sales Records Month Over Month

Breaking Sales Records Month Over Month

Breaking sales records month over month, the team at OMG National relies on MatchCraft's adVantage technology for efficiencies of scale. To learn more about OMG's transformative approach, download the case study. Enabling Partner Success | OMG National &...

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What is a Custom Intent Audience?

What is a Custom Intent Audience?

When consumers are actively looking for a product or service, not only do they use search engines, but they also engage with content, like product specs and reviews, across the internet. Google’s Display Network provides campaign managers the ability to leverage these...

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Audience Targeting and Why It’s Important

Audience Targeting and Why It’s Important

When using online advertising to promote your advertisers’ products/services it is important to use their advertising budgets to target the correct audiences. Benefits of Audience Targeting Cost-effectiveness – Targeting the right audiences helps resellers/agencies...

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Benefits of Bing’s Syndicated Search Network

Benefits of Bing’s Syndicated Search Network

MatchCraft offers Bing’s Syndication Network as a part of the Bing Search offering in our adVantage platform. Adding the Bing search network to the list of target networks helps our reseller and agency clients improve the overall performance of their advertisers’...

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Social Express: Support for Carousel Ads

Social Express: Support for Carousel Ads

Love it or hate it, you can’t ignore it. Social media is an integral part of our lives today and, as such, so is social advertising.  At 2.23 billion monthly active users in 2019, Facebook leads the social network pack. Instagram is not far behind, with 1 billion...

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