At the 2017 Global Bing Partner Summit held in Seattle (WA), USA, MatchCraft was honored with the reputable Growth Technology Partner of the Year (North America) award!
The award was in recognition of MatchCraft’s ad management platform AdVantage™. The product enhancements implemented in 2016 enabled advertisers to find the best value for their ad spend using post click conversion data.
Using this advanced algorithm, MatchCraft able to increase the ad spend on Bing by 20%. Another key innovation that lead to the win was the early and quick adoption of expanded text ads which enabled resellers to easily transition their standard text ads to the new longer text format.
“We’re honored to be recognized by Bing for one of our cornerstone goals: providing greater value to our channel partners through improving campaign performance for the 1000s of merchants they serve,” said Sandy Lohr, MatchCraft’s CEO. “Our entire company is united in this mission and we are all pleased to receive the award.”
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