Search Engine Marketing is now one of the most commonplace methods of marketing online. Certainly auto dealers also can benefit from this kind of marketing for their website. Here, we’re going to discuss the basics of digital marketing and how specialized content...
Retargeting ads is a powerful trick in a digital marketer’s toolbox. It’s an opportunity for you to reinforce your brand in the minds of viewers who have already visited your website. These are people who have shown interest in your product or service, but haven’t...
What if we could divulge the best times to run Google ads (PPC) to get the best results? A small disclaimer: we can only sort of answer the question for you. One of the foundational tenets of marketing is to test. Making an assumption could lead to poor results and a...
Serious marketers know that the secret to successful campaigns is data. Lots of data! That’s the beauty of platforms such as Google Analytics and Google AdWords. They enable you to run highly targeted campaigns and immediately see what the heck is going on—and how you...
Even with all the data showing that consumers increasingly rely on online search to make purchase decisions, some local business owners still resist spending money on search marketing. Handling objections to search marketing is an important skill for digital sales...
We’re headed to Dubrovnik, Croatia for the 2018 SIINDA Local Search Summit. Will we see you there? Local Search Summit is where brands, tech, data and marketing wizardry come together. The conference will cover topics such as customer acquisition (and what to do with...
Ask most small business owners how they feel about online advertising and you’ll get a pretty consistent response: Overwhelmed. They know they need to be investing in it, they know they can’t ignore it, and they suspect they don’t know how to do it right. The facts...
Who doesn’t enjoy a good offer? That’s right – no one! That’s why search engines rolled out a form of ad extensions, called “Callouts”. These extensions give you a way to pump up your ads with additional copy. Allowing you to showcase offers within your campaigns can...
Display ads are everywhere, from social media feeds and entertainment websites to newspapers and online magazines. But for their massive popularity, a lot of companies struggle to get a decent conversion rate to justify all of their efforts (and ad spend coming up...