Sales + Training

Do you feel constrained by your current ad—wanting to give viewers more information about your company, product, or how to get it in their hands? Well, ad extensions are your ticket to achieving this goal of delivering additional details. Ad extensions aren’t just a...

Marketers who work with local businesses spend a lot of time and energy these days tracking and optimizing call-based conversions. And that’s as it should be: With more consumers using mobile devices than desktop computers when looking for local information, most...

Digital marketers face a lot of opportunities, but along with that comes tradeoffs. In many traditional digital marketing paid advertising setups, a campaign team takes a hands-on approach to managing every aspect of your Google or Bing paid advertising efforts. They...

Can we all agree on one thing? Landing pages are a big deal. They act like a giant net, capturing traffic from lead generation effort, click-throughs, email marketing and more. But so many people think that “if they build it, they will come,” and that couldn’t be...

Q: Is it true that Google is migrating location extensions to Google My Business, and is automatically creating Google My Business accounts? Why are they doing this and what do I need to know? It’s one thing to catch a prospective customer’s attention and garner a...

Facebook has come into its own as a major player in the digital advertising space. While Google and Bing dominate search advertising—no surprise there—Facebook has crept up the ranks to take the throne in the display category. eMarketer reports that, “The social...

The ad blocker saga continues for advertising. As you know, ad blocking has been on the rise for some time now. And when we last updated you, we had suggested a slew of creative solutions that you could experiment with to hopefully circumvent the problem....

Dynamic Keyword Insertion occurs when a completely random, obscure search is thrown back in your face—in the form of a precisely worded ad. Searching for Black Kittens, Used Golf Clubs or Christmas Socks? No problem! Bam—there’s ads promoting exactly those items, just...

Halloween is so much more than corny ghost movies. It marks the official kick-off of holiday advertising. That’s right. Gone are the soft summer leagues—see ya, board shorts—and now things are getting monstrously serious. (See what we did there?) The holidays are the...