Introducing the MatchCraft Business Development Team

Apr 11, 2018 | Product News

We see it all the time. Advertisers and agencies reach a natural tipping point in their business, where they are on the precipice of a skyrocket scale—but lack the resources to do it the right way. After all, juggling a couple hundred clients (or, in some cases, a couple thousand) takes precision, manpower, and dedicated resources.

This is where MatchCraft comes in to help these companies achieve their goals (and maintain their sanity).

Typically, the first introduction any client has to MatchCraft is a member of our business development team, a six-person powerhouse group that works together to tackle MatchCraft’s global business development efforts.

The bulk of the team is located across the U.S., but we also have members based in Netherlands, Spain, and Brazil. These folks work directly with the heads of digital or c-level executives to walk them through our value proposition, our cutting-edge technology and our unique ability to amplify marketing efforts aimed at local audiences.


It’s all about value

MatchCraft is in the business of helping media resellers get the most value from their ad dollars. That means we leverage a combination of human intelligence, automation and sophisticated analytics to deliver what most resellers can’t achieve on their own: an object platform that helps you make decisions, adjusts your bids and optimizes your ad content (and oh so much more!).

The result: highly effective ads, data-driven decision making—and super happy end clients.


Common misconceptions about MatchCraft

But take heed: we’re not in the business of manufacturing clicks.

  1. First, we can’t do this—there’s a very real inventory limit when it comes to Google and Bing. Nope, we can’t make numbers up—nor will we—and we cannot tell our clients that more inventory exists when it simply does not. Remember, our goal is to optimize and drive ROI, not to drive inventory.
  2. Second, we often hear from clients who hear about our automation tools and confuse these tools with a “set it and forget it” mentality.

Automation, for all its benefits and pizzazz, can never take away from a very necessary need for human eyeballs and insight. The automation within MatchCraft serves to save you many hours in your day, remove the hassle and relieve you of headaches. But, it does not eliminate the need for an account manager who can keep a pulse on the client relationship and ensure that everything is being executed to plan.

We want to solve your problems.

Here’s the deal. We are – okay, we’ll just say it – hardcore subject matter experts in the paid search space. This is what we do, it’s all we do, and it’s the heart of our business.

The business development team boasts more than 60 years of combined experience.

We believe our platform will help media companies scale and be more successful all around. We believe that using our platform will likely drive your advertisers to increase their ad spend with you, because they’re going to be happy with the results they are seeing, and the service they are experiencing.

Here’s what we love most about this gig:

  • Being true advisors for every client and their business(s).
  • Developing new relationships.
  • Attending conferences and industry events.
  • Traveling the world.
  • Solving problems, your problems. We are solution folks.

We’re happiest when we see our clients not just survive, but thrive.


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