How Connect Benefits Partners

How Connect Benefits Partners At MatchCraft, we understand that empowering our Partners is the key to driving campaign success. That’s why we’re thrilled to introduce MatchCraft Connect—a solution designed to make achieving the results you are after even...

How to Get the Most Out of Your Connect Account

How to Get the Most Out of Your Connect Account Welcome to the third installment of our MatchCraft Connect series! Now that you’re familiar with what a Connect Account is and the benefits it offers over a standard account, it’s time to dive into maximizing...

The Benefits of Google Connect

The Benefits of Connect As we wave goodbye to 2023, MatchCraft is thrilled to recap the array of new Connect solutions that have emerged throughout the year. From the introduction of Google Connect to Bing Ads mirroring, there’s a lot we’ve achieved in the last 12...

What is a Connect Account?

What is MatchCraft Connect? Have you heard? MatchCraft has just got even better with its all-new Connect. But now you might be asking, “What is Connect?” Good question, and we’re glad you asked. It’s not just a multi-platform set of tools and features; it’s a...

MatchCraft’s Q3 2023 CPC and CTR Insights

Paid search advertising is like a constantly changing puzzle, and having the right pieces can make all the difference for your PPC campaign. For example, long tail keywords make up as much as 70% of all search traffic—but how do you find the ones to target (CWS)? This...