Could the MatchCraft taxonomy team be comprised of the most well-traveled people within the company? There’s a darn...
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8 Not-So-Secret PPC Metrics for a Successful Campaign
Metrics and data have brought the marketing world to life…but what happens when your ad account gives you a case of...
Why You Should Be Advertising on Both Google AND Bing
There’s no doubt about it: Google is the de facto Search King. We’re not going to argue with you on that one; it’s a...
MatchCraft is Attending LocalComm 2017 by SIINDA
Heads up, advertising enthusiasts and hyper-local fans! The MatchCraft team is headed to LocalComm by SIINDA in...
Keyword Research Strategies for Cost-Effective Paid Search Campaigns
There’s a lot that goes into the success of a PPC campaign, but the critical ingredient in any healthy campaign is...
Google Roundup: The End of Site Search, Virtual Offices, One Swipeable Carousel & More
Our latest roundup of all the Google updates you need to know about. 1. There’s a new ad label in town. There...
MatchCraft is Headed to LSA17: See you in San Diego
We look forward to the Local Search Association (LSA17) conference every year, and this year is no different. We’re...
Top Digital Marketing Metrics to Share with Clients this Valentines Day
One of the biggest parts of your job is keeping your clients in the loop on their marketing programs. Sharing key...
Google Roundup: Expanded AMP Carousel Ads, Goodbye Standard Text Ads and More!
Our latest roundup of all the Google updates you need to know about. 1. AMP Carousel Ads have expanded Nope,...