There’s no doubt about it. Managing a product—carrying it through its entire lifecycle, managing its feature set,...
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5 Things You Need to Know About Contextual Advertising
Contextual advertising has the power to create memorable and compelling ads, pulling in viewers by offering increased...
Last Minute Holiday Marketing Ideas to Help Your Sales Soar
Many companies have started their holiday marketing campaigns months ago to try and get ahead of the chaos. If your...
MatchCraft’s Annual Hunger Games Food Drive 2016
Keeping the spirit of giving alive, MatchCraft hosted its 3rd Annual Hunger Games, a food drive that challenged the...
Google Roundup: Google Maps updates, Video in AdWords scripts, Customer Match & more!
Our latest roundup of all the Google updates you need to know about. Place Your Brand on Google Maps Now,...
5 Ways to Conquer Your Digital Marketing
These days, it doesn’t matter whether your background is in print, digital or PR: digital marketing is where it’s at....
What is the Deal with Native Advertising?
You’ve probably clicked on a few native ads before and never even realized it. Native advertising are those sneaky ads...
MatchCraft Hires Chew as General Manager of EMEA
MatchCraft, a proprietary digital marketing platform for local businesses, announced the addition of Jeff Chew as...
Ask MatchCraft: What Are Dynamic Keyword Insertions (DKI)?
Dynamic Keyword Insertion occurs when a completely random, obscure search is thrown back in your face—in the form of a...