Meet the MatchCraft team on location during the event! In a discussion led by CEO Sandy Lohr, we’ll uncover the trends that impact local businesses and reseller organizations and answer questions like: where is the industry going, what is changing, and how can...
Newsroom
Meet With Us at DMEXCO 2022!
Meet the MatchCraft team on location during the event! Let's discuss what is the next big thing in running scalable and profitable campaigns on paid search, display, and social media. DMEXCO is Europe’s leading digital marketing & tech event for key players...
It’s Our 24th Birthday and We Want to Celebrate With You
This month, we celebrate an important anniversary: we turn 24 years old. When we launched 24 years ago, we had an ambitious mission: to be a real-time exchange between buyers and sellers. Looking back, we are both humbled and delighted by how this mission has evolved....
How Social Media Usage Is Changing in the USA
Social media is constantly changing. The first few iterations of many of the most-used platforms today are almost unrecognizable. Instagram Stories, for instance, didn’t become part of the Instagram platform until 2016—a full ten years since its inception—but it is...
Why Do Consumers Want Personalized Brand Communications?
It shouldn’t come as a surprise that consumers and brands are intimately connected. After all, we engage with each other daily, sometimes in obvious ways, sometimes in less obvious ways, but always more often than most would think. Brands have become integral to...
MatchCraft Recognized for its “Powered by” Technology at SIINDA Live Conference
Creator of award-winning digital ad platform, adVantage™, awarded for its API suite used to power paid search, social and display advertising. Los Angeles, Calif., May 25, 2022 - At the Search & Information Industry Association (SIINDA) Live Conference held in...
How the Pandemic Impacted Consumer Behavior
The pandemic triggered several changes in consumer behavior and, consequently, the marketing and sales strategies employed by brands. Gone are the days when you could expect the average consumer to reserve the majority of their shopping for the weekends. The pandemic...
Global Rising Star of the Year
MatchCraft Again Recognized as Global Rising Star of the Year at Microsoft Advertising Partner Awards Los Angeles (April 29, 2022) - MatchCraft, a global leader in digital advertising technology, was again recognized by Microsoft Advertising, this time as the...
Women in Tech | A New Perspective
Cecilia Soto recently joined the MatchCraft engineering team as a UX Designer. In this week's episode in our series highlighting MatchCraft's Women in Tech, Cecilia shares her experiences throughout her education and early career. Want to learn more about MatchCraft?...