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Taxonomy: Although the primary meaning refers to the scientific classification of organisms, it’s a term that also comes up often in discussions of to the technological backbone of search marketing.

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Last year we introduced the ability to integrate Google Analytics to campaigns on MatchCraft’s AdVantage platform.

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Now is a great time to take a fresh look at your search campaigns and make sure everything is clean, well organized and ready for the brand new year. We asked MatchCraft’s campaign management experts which optimizations they’re looking at right now.

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The MatchCraft team continues to grow. Say hello to our most recent additions:

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