In a world where Work-from-Home is quickly becoming the order of the day, we find ourselves uniquely equipped to dole...
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adVantage: Price Extensions
One of the big benefits of online shopping is the ability to compare prices of different goods & services in...
MatchCraft at Localogy 20/20
We are ready to kick off our 2020 conference calendar in style. First up is Localogy 20/20. Representing MatchCraft...
Automated Responsive Search Ads
Responsive Search Ads In 2019, Google announced the launch of Responsive Search Ads. This ad format enables...
Merchant Center: Cross Campaign Summary
adVantage’s Merchant Center adVantage’s Merchant Center is a white-labeled dashboard that has been designed keeping...
What is a Custom Intent Audience?
When consumers are actively looking for a product or service, not only do they use search engines, but they also...
What are Structured Snippets and When Should I Use Them?
What are Structured Snippets? Structured Snippets are extensions that can be added to your advertisers’ search ads on...
When to Use Device Level Bid Adjustments
adVantage provides a bevy of campaign settings that help resellers and agencies set up ad campaigns that enable their...
Audience Targeting and Why It’s Important
When using online advertising to promote your advertisers’ products/services it is important to use their advertising...