We’re all living in an online-driven world, and B2B marketing tactics are not more sheltered from this than...
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Get More Bang For Your (Paid Search) Buck Using Dynamic Optimization
Digital marketers face a lot of opportunities, but along with that comes tradeoffs. In many traditional digital...
Remarkable Digital Advertising Stats From 2017
One of the things we love most about digital advertising and the internet is that they can change so fast. Of course,...
Get Your Landing Pages in Shape for the Holidays
Can we all agree on one thing? Landing pages are a big deal. They act like a giant net, capturing traffic from lead...
Ask MatchCraft: How Do Google Ad Location Extensions Work?
Q: Is it true that Google is migrating location extensions to Google My Business, and is automatically creating Google...
Google Roundup: Fake News, Mobile Search and Shopping Reporting
Our latest roundup of all the Google updates you need to know about. Defense against fake news To combat fake...
MatchCraft on AdTech and Management Hacks with Nathan Latka
Sandy Lohr, MatchCraft’s fearless CEO since 2015, has done it again. She was recently on Nathan Latka’s podcast, a top...
MatchCraft Nabs 3 Awards at SIINDA Industry Excellence Awards
Last month we were in Spain for the SIINDA (Search and Information Industry Association) Media Tech Conference, an...
We’re Thrilled to be ALSMA Sponsors!
There’s a lot of good things happening right now at MatchCraft. Here’s just one of ‘em: we’re jetting off on a plane...