Welcome to the latest edition of MatchCraft's quarterly PPC trends analysis for Q1 2023! As the digital marketing landscape continues to evolve, we aim to help you make informed decisions for your PPC campaigns by providing valuable insights drawn from our proprietary...
As a Bing Ads user, you may have come across the recent updates regarding the automatic opt-in to Microsoft Audience Network (MSAN). At MatchCraft, we understand that change can be daunting. Our goal is to transform these challenges into opportunities for growth and...
The current economic climate in Europe has presented many challenges for businesses, with inflation rates rising and the impact of the Russia-Ukraine war and other political and commercial issues affecting households and companies alike. With a possible recession on...
Search Engine Journal reports that Google prioritizes websites that engage in high-level search engine marketing (SEM)—with the world's largest search engine's two most important signals being link-building efforts and high-quality content. You heard it from the...
At MatchCraft, we are committed to creating a workplace that values diversity and equity, and we are excited to share our efforts with you. To celebrate Women's Month, we are launching a video series called "Embracing Equity," where we explore different perspectives...
YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. With over 2 billion monthly active users, YouTube offers a massive opportunity for businesses to promote their products and services to a broad and diverse...
Of course, you know that paid search marketing is a worthy investment. From more targeted ads to increased visibility and traffic, the benefits of paid search campaigns are there, and they're hard to overlook. But how can you effectively scale your paid search...
In preparation for Google’s deprecation of Universal Analytics in July 2023, MatchCraft has successfully integrated Google Analytics 4 (GA4) into its AdVantage platform. GA4 is the latest version of Google Analytics and is now the default property type for all new...
Machine learning is a type of artificial intelligence (AI) that allows systems to learn from data and improve their performance without being explicitly programmed. It is a method of data analysis that automates the analytical model building process. Machine learning...