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Product News

Meet Our EMEA Account Management Team

Meet Our EMEA Account Management Team

Last week we featured our US based Client Engagement Team & this week we are shining the light on our awesome EMEA (Europe, Middle East & Africa) Account Management Team. What Does The EMEA Account Management Team Do? Much like the US Client Engagement Team,...

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Meet Our Client Engagement Team

Meet Our Client Engagement Team

MatchCraft’s proprietary & battle-tested platform, adVantage, has been helping our reseller and agency clients sell and manage digital campaigns for their local advertisers since 1998! But our platform would not be half as effective if it were not for the people...

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Meet Our Engineering Team

Meet Our Engineering Team

MatchCraft’s adVantage platform is not only battle-tested but also constantly evolving to meet and exceed the needs of our reseller & agency clients and their local advertisers. And the people behind this constant innovation are the members of our Engineering...

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Meet Our People+Culture Team

Meet Our People+Culture Team

We often talk about how the people at MatchCraft, and the company culture they have helped build, are some of MatchCraft’s biggest differentiators. So it only seems apt to feature the team that drives our company’s employment and culture management processes - our...

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Meet Our Finance Team

Meet Our Finance Team

What Does The Finance Team Do? Our 2 member strong Finance team is responsible for managing MatchCraft’s cash flow. The team takes care of accounting and financial analysis & modeling. In recent times, members of the Finance team rolled up their sleeves &...

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Meet Our IT Team!

Meet Our IT Team!

As promised, we are back with another team feature. This week we interviewed the team that truly keeps our company going – the IT team!   What Does The IT Team Do? This 2 member strong team keeps all of MatchCraft’s tech systems running smoothly. From our servers...

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Meet Our Product Team!

Meet Our Product Team!

People have always been at the center of everything MatchCraft does – employees, clients, and merchants alike. Over the next few weeks, we will reintroduce team MatchCraft to you all, one department at a time. And we are breaking the ground with our Product team....

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adVantage Social : Automated Ad Optimization

adVantage Social : Automated Ad Optimization

Social advertising is impactful, undoubtedly. Every day 300 million photos & 8 billion videos are uploaded to Facebook. So, in this massive ocean of content, how can you make your advertiser’s brand stand out? By advertising on Facebook & Instagram! However,...

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