One of the big benefits of online shopping is the ability to compare prices of different goods & services in real-time. According to the 2019 UPS Pulse of the Online Shopper study, 79% of customers consider price to be the most important factor to research before...
adVantage’s Merchant Center adVantage’s Merchant Center is a white-labeled dashboard that has been designed keeping the needs of resellers, agencies, and advertisers in mind. The Merchant Center makes it easier for resellers to track & report campaign results and...
adVantage provides a bevy of campaign settings that help resellers and agencies set up ad campaigns that enable their advertisers’ ads to be shown to the right audiences, in the right place, at the right time, and on the right device. What are Device Bid Adjustments?...
What Are Sitelinks? Sitelinks are ad extensions that allow advertisers to include additional links to pages on their websites. These extensions can be added to the ads being provisioned on search networks such as Google & Bing. They appear below the main website...
Resellers and agencies have many options when it comes to carefully utilizing and maximizing their advertisers’ online spend. They can choose to advertise on Search and Display networks such as Google and Bing, go the social route using Facebook and Instagram, use any...
At MatchCraft we take campaign management very seriously – and our adVantage™ platform was designed to make optimization easier and more effective. Our automated bid management, precise budget pacing, detailed data reporting, and a full suite of tools enable campaign...
MatchCraft’s adVantage platform features functionality designed to maximize your advertiser’s digital media spend. The functionality native to the adVantage platform includes features not available when placing with the publishers directly and is designed to improve...
It’s the year we’ve been anticipating—we officially turn the ripe age of 20, and we plan to celebrate it all year long! For any technology company, the first few years are a challenge of its own. Just surviving those early days is worth celebrating (at the very least,...
Search marketing managers spend a lot of time deciding which keywords they should include in a campaign. But negative keywords – terms that are specifically excluded from campaigns – deserve equal attention. Negative keywords operate in the exact opposite way as...