Blog

Remarkable Digital Advertising Stats From 2017

December 13, 2017 · Industry Developments

One of the things we love most about digital advertising and the internet is that they can change so fast. Of course, we track those changes every step of the way—we love data! Since we’re always keeping an eye out for new reports and industry learnings, we thought we’d share some of the most interesting

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Get Your Landing Pages in Shape for the Holidays

December 1, 2017 · Campaign Management and Optimization

Can we all agree on one thing? Landing pages are a big deal. They act like a giant net, capturing traffic from lead generation effort, click-throughs, email marketing and more. But so many people think that “if they build it, they will come,” and that couldn’t be farther from the truth (oh, but we can

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Ask MatchCraft: How Do AdWords Location Extensions Work?

November 27, 2017 · Ask Matchcraft

Q: Is it true that Google is migrating location extensions to Google My Business, and is automatically creating Google My Business accounts? Why are they doing this and what do I need to know? We’re assuming you’re thinking about the fairly recent Google change, where they sunset the ability to create manual location extensions from

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Google Roundup: Fake News, Mobile Search and Shopping Reporting

November 16, 2017 · Google Roundup

Our latest roundup of all the Google updates you need to know about. Defense against fake news To combat fake news, Google has launched a knowledge graph card for news publishers. The new card will give searchers information about publications, such as popular topics, third-party investigations and awards—all available directly within search results. The goal:

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MatchCraft on AdTech and Management Hacks with Nathan Latka

November 10, 2017 · Industry Developments MatchCraft News

Sandy Lohr, MatchCraft’s fearless CEO since 2015, has done it again. She was recently on Nathan Latka’s podcast, a top podcast in the marketing, money and entrepreneurship. It’s built a reputation for being a solid morning motivator, a mega marketing influencer and a branding powerhouse. Click here to listen to the podcast, originally recorded on

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MatchCraft Nabs 3 Awards at SIINDA Industry Excellence Awards

November 3, 2017 · Conferences

Last month we were in Spain for the SIINDA (Search and Information Industry Association) Media Tech Conference, an event that focuses on cloud computing the local search technologies, and where the two areas collide. It’s an opportunity for digital marketers and tech geeks to connect, cheer and even give (and take) a few fun jabs,

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We’re Thrilled to be ALSMA Sponsors!

October 27, 2017 · Conferences

There’s a lot of good things happening right now at MatchCraft. Here’s just one of ‘em: we’re jetting off on a plane to Cambodia to attend the Asian Local Search and Media Association (ALSMA) Conference! We will be participating as Gold Sponsors. Plus, MatchCraft’s CEO, Sandy Lohr, will be speaking at the event. The conference will focus

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Packing Lunches for a Cause With #HashtagLunchBag

October 18, 2017 · Causes MatchCraft News

What’s better than a regular ‘ole lunch? A bagged lunch! Hand-packed with a love note, and given away to those in need! And we’re thrilled to say that we got to make special lunches like these! We partnered with #HashtagLunchBag to make 194 bagged lunches and personally deliver them to those in need at three

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We’re Off to Spain to Attend SIINDA!

October 10, 2017 · Conferences

We’re headed to Valencia, Spain to explore what it looks like when the power of the cloud intersects with local search. In other words, we’re en route to SIINDA (Search and Information Industry Association) Media Tech Conference, October 16-18. Sure, we’ll take just about an excuse to fly to Spain, but we’re super excited to

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MatchCraft on Worldwide Business with Kathy Ireland

October 3, 2017 · MatchCraft News

Great news, team! We’re headed to Hollywood! Well…that was a slight exaggeration. But we have hit a pretty cool milestone: MatchCraft had its first official TV appearance on Sunday, October 1, 2017, and it’s was just as exciting as it sounds! MatchCraft CEO, Sandy Lohr was exclusively interviewed by Kathy Ireland on Worldwide Business with

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