Blog

Inside the Internship Experience at MatchCraft

August 28, 2017 · Causes MatchCraft News

If you’re looking to get into tech, but you’re still a student, there’s a way you can get your foot in the door, now: take on an internship. Internships, once considered optional, are now a must-have for students who are looking to tip their toes into tech, or really any career for that matter. Internships

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MatchCraft will be at DMEXCO!

August 24, 2017 · Conferences MatchCraft News

If you haven’t noticed, we’re obsessed with digital! That’s why we’re attending DMEXCO on September 13 & 14 in Cologne, Germany. We’ll be in attendance to hear the latest trends in digital marketing, and shake the hands of digital’s biggest influencers, visionaries, and techies. We can’t wait to move among the crowd of more than 50,000 digital

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Facebook Ad Statistics: Insights from Our AdVantage Social Platform [Infographic]

June 8, 2017 · Case Studies Infographics

Facebook has come into its own as a major player in the digital advertising space. While Google and Bing dominate search advertising—no surprise there—Facebook has crept up the ranks to take the throne in the display category. eMarketer reports that, “The social network’s U.S. display business will jump 32.1% to $16.33 billion, capturing 39.1% of the US

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Ask MatchCraft: What Are Disapprovals and What Can We Do About Them?

June 1, 2017 · Ask Matchcraft

We’ve been receiving a ton of questions about disapprovals in AdWords and Bing. The biggest frustration: fixing disapproved ads so your campaigns can continue to run seamlessly. But there’s no reason to let disapproved ads slow your momentum. While it may be baffling—or frustrating—there is a way you can catch and correct your disapprovals in

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Ad Blocker Update: How the Latest Changes Affect Advertising

May 24, 2017 · Analysis

The ad blocker saga continues for advertising. As you know, ad blocking has been on the rise for some time now. And when we last updated you, we had suggested a slew of creative solutions that you could experiment with to hopefully circumvent the problem. However, recent changes from Google have the power to change

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Meet MatchCraft’s Engineering Team!

May 19, 2017 · MatchCraft News

The engineering team here at MatchCraft is probably a bit different than what you might expect. And we’re proud of that! The team here is incredibly interconnected and all the members are industry experts. The team operates with the grace of…well, a team! — but with a rock star approach to each challenge. And that’s

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MatchCraft Wins Big at the Bing Partner Summit 2017

May 11, 2017 · Conferences MatchCraft News Press Mentions

At the 2017 Global Bing Partner Summit held in Seattle (WA), USA, MatchCraft was honored with the reputable Growth Technology Partner of the Year (North America) award! The award was in recognition of MatchCraft’s ad management platform AdVantage™. The product enhancements implemented in 2016 enabled advertisers to find the best value for their ad spend

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MatchCraft Wins Big at the Bing Partner Summit 2017

May 8, 2017 · Press Mentions

MatchCraft, a proprietary digital marketing platform for agencies and media companies working with local businesses, was honored with the reputable Growth Technology Partner of the Year (North America) award at the 2017 Global Bing Partner Summit held in Seattle, WA, USA. The award was in recognition of MatchCraft’s ad management platform AdVantage™. The product enhancements

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Google Roundup: Fake News, Smart Display Campaigns, Data-driven Attribution Updates and More!

May 3, 2017 · Google Roundup

Our latest roundup of all the Google updates you need to know about. 1. Google is going on the offense against fake news Fake news is a problem that affects everyone, not just the folks in the online advertising community. To backtrack on what’s been happening, content is being created that reaffirms an opinion, or

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MatchCraft Becomes Fulfillment Fund’s Newest Sponsor

April 26, 2017 · Causes Press Mentions

Reuters Sign in New York City’s Times Square MatchCraft, a proprietary digital marketing platform for local businesses and creator of AdVantage™, has taken on sponsorship of Fulfillment Fund, a program that empowers and educates students through mentorship, online education, internship opportunities and individual college counseling. The sponsorship will provide MatchCraft with a direct pipeline of

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