Blog

Call Tracking And Call Conversions: Some Caveats

April 15, 2018 · Analysis

Marketers who work with local businesses spend a lot of time and energy these days tracking and optimizing call-based conversions. And that’s as it should be: With more consumers using mobile devices than desktop computers when looking for local information, most local businesses now favor phone calls over clicks as their conversion of choice. MatchCraft

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Introducing the MatchCraft Business Development Team

April 11, 2018 · MatchCraft News

We see it all the time. Advertisers and agencies reach a natural tipping point in their business, where they are on the precipice of a skyrocket scale—but lack the resources to do it the right way. After all, juggling a couple hundred clients (or, in some cases, a couple thousand) takes precision, manpower, and dedicated

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We’re Sponsoring LOCALCOMM 2018 by SIINDA in London

March 27, 2018 · Conferences

Oh yeah, we’re once again off to London for LOCALCOMM by SIINDA! This conference hits all the must-haves for us – it focuses on digital advertising trends, local marketing strategy, local e-commerce, mobile commerce and more. That’s why we decided to step things up this year by participating at a greater level as a Diamond Sponsor.

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We’re Headed to VendastaCon 2018!

March 21, 2018 · Conferences

In less than two weeks, we’re heading north to Banff, Canada, to help sponsor VendastaCon, a must-attend conference for agencies that want to reach their full potential in 2018. VendastaCon arms local-selling agencies and other small businesses with the knowledge and tools they need to stay lean, optimize their performance and win more business. Attendees

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A Primer on Digital Advertising

February 28, 2018 · Industry Developments

Digital advertising is so ingrained into our everyday existence that most of us don’t take a second to step back and think about where it all began—or how far it’s come. Marketers are challenged enough with just trying to keep up with the non-stop flow of changes in the digital space and end users, well,

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5 Benefits that Facebook Advertising Can Bring to Your Business

February 8, 2018 · Industry Developments

Facebook users make up 68 percent of adults who use the Internet, resulting in a vast advertising opportunity for businesses. While Facebook Pages are an excellent way to market your business, algorithm changes in Facebook’s platform can have big impact on how many people actually see your posts. When you deal with Facebook PPC advertising,

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Behind the Scenes at MatchCraft: Our People & Culture Team

February 8, 2018 · MatchCraft News

Behind every great company is a great human resources team—or, what we refer to as our People & Culture team. And we didn’t just call ’em that because it’s cute. The MatchCraft People & Culture team is the core driver of how we live out MatchCraft’s values in our everyday work lives. Insiders and outsiders

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How Do Small Businesses Really Market?

February 1, 2018 · Analysis

Small business owners believe online advertising and email marketing deliver the best results for their businesses, but few of them are using sophisticated enough tracking methods to know for sure, according to a recent survey of 500 small and very small businesses by Street Fight and Thrive Analytics. The Local Merchant Report 2015 marks the

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Street Fight Summit is Headed to Los Angeles – See You There!

January 29, 2018 · Conferences

The Street Fight Summit is headed West to—you guessed it—Los Angeles! The fun of this two-day conference kicks off January 30. And this year, in our 20th year as a company, we’re thrilled to be an event sponsor. If you’re not familiar with Street Fight Summit West, you should be. It’s a series of conferences that

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Our Top 5 Digital Marketing and Paid Search Articles of 2017

January 18, 2018 · Industry Developments MatchCraft News

Happy New Year, fellow geeks and digital marketing aficionados. The bubbly from the New Year has long gone flat, and we’re back at it. We have to be—we have big plans for 2018. But as we kick off the new year, we can’t help but look back at the last 12 months. One way we

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