For PPC agencies, deciding whether to use automation or hire a third party to offload some of your work can really affect the success of your client’s campaigns. In this article, we'll talk about the good (and bad) aspects of both options to help you make better...
For a long time, Google has dominated the scene with its AdWords platform, commanding the lion's share of ad spend and audience reach. However, there's another player in town that savvy campaign managers are now turning to: Bing Ads. And when it comes to harnessing...
LOS ANGELES, Aug. 2023 — Joining the ranks of industry veterans, MatchCraft commemorates 25 years of delivering excellence in digital advertising. For a quarter of a century, the digital ad tech leader has revolutionized PPC management, providing innovative solutions...
With such a demanding schedule, many digital marketers face the challenge of selling, managing, and mastering quality digital ad campaigns. But with MatchCraft's proprietary in-house bidding/budgeting technology and campaign management solutions, you can oversee all...
Welcome to the latest installment of MatchCraft’s quarterly PPC trends! This time, we will be looking at the trends we anticipate going into Q3 2023. Our findings come from analyzing the performance of US English campaigns overseen by MatchCraft. If you’re ready to...
A Heartfelt Thank You from the MatchCraft Team As we celebrate our 25th anniversary, the MatchCraft team wants to take a moment to express our deepest gratitude to our partners and the entire MatchCraft community. Without your support and trust, this milestone would...
Are you struggling to find a cost-effective and efficient lead-generation strategy for your clients? In our latest case study, we delve into how MatchCraft's powerful platform helped one of our resellers identify the most cost-effective lead-generation approach for...
Today, advertising has become a crucial aspect of a business’s advertising strategy. To succeed in this cutthroat market, campaign managers must make use of potent advertising platforms and cutting-edge tools. MatchCraft's Google Connect is one such advertising tool...
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In May, MatchCraft had the privilege of attending Siinda Berlin Live, where we joined forces with Vendasta to explore the powerful ways AI can revolutionize company operations. We are excited to unveil our findings and offer key insights on the adoption of AI,...