In 2019, Google announced the launch of Responsive Search Ads. This ad format enables advertisers to provision up to 43,680 different ad variations at once, by specifying up to 15 different headlines and 4 different ad descriptions. Responsive Search Ads can also display with other extensions (e.g. callouts).
Millennials – there is a good chance that you may be one of them. But if you aren’t, we can help you understand what drives millennial business owners and how to sell to them.
Average Position has long been a key metric used by advertisers, optimizers, and sales teams alike to evaluate the effectiveness of a paid search campaign. Google’s announcement that the average position metric would be eliminated provided an opportunity to shift our focus to more meaningful metrics: Impression Share, Top Impression Rate, and Absolute Top Impression Rate.