Industry Updates

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Millennials – there is a good chance that you may be one of them. But if you aren’t, we can help you understand what drives millennial business owners and how to sell to them.

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Our CEO, Sandy Lohr recently spoke at the HealthCare Internet Conference (HCIC) held in Orlando, Florida, about “Millennials’ Perspective on Healthcare”.

Average Position has long been a key metric used by advertisers, optimizers, and sales teams alike to evaluate the effectiveness of a paid search campaign. Google’s announcement that the average position metric would be eliminated provided an opportunity to shift our focus to more meaningful metrics: Impression ShareTop Impression Rate, and Absolute Top Impression Rate.

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At MatchCraft we believe that Customer Retention is key to a successful and sustainable business. It is a well-known fact that the cost of acquisition is high, but that is not the only determining factor.

HCIC 2019

This November, you can find us at the Healthcare Internet Conference being hosted in Orlando, Florida.