Earlier this month, we talked about how workforce management in times of COVID requires an additional layer of assessment on the employer’s end – the importance of understanding how each generation reacts to a crisis and their needs & wants during it. And given that our current workforce spans six generations, this evaluation becomes even more necessary.
We are living in an unprecedented time – where being in a crisis has become the new normal and we all must quickly adapt, to stay afloat and hopefully thrive. #SocialDistancing is not just a buzzword but a way of life and one of the ways the world is practicing it, is by working remotely.
The launch of Google’s first installment of Expanded Text Ads, back in 2016, was met with much excitement from advertisers, resellers/agencies, and technology providers like ourselves.
We received some much needed good news yesterday. Localogy announced that MatchCraft’s CEO, Sandy Lohr, has been awarded the Localogy Excellence Category Builder Award, in recognition of the work that she continues to do to help shape the future of the local search industry.
In light of the unprecedented global health crisis, we know our partners are challenged with responding to the needs of their advertisers. In an effort to provide some guidance around how to manage and optimize campaigns, we developed the following “Things to Consider”.